Briogeo is inspired by New York City's vibrant culture and core values, which reflect an appreciation for individuality, positivity and transparency. We know that what brings every city to life are the unique and diverse people who call it home. That's why we offer bespoke hair care regimens catering to the subtle nuances that make each of us unique.
Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We'll never give you anything you don't need. Briogeo's simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.
"Brio" is an Italian word that means "vibrant and full of life" - representing not only the bustling city in which the brand was born, but the thoughtfully energetic and artistic packaging that houses each formula.
"Geo" is a Latin word meaning "of Earth and nature," which represents the pure, yet potent, recipes of each formula.