My five year old really likes the taste of these. They are easy to chew and swallow. I'm really excitedbecause they do not contain any artificial dyes.

My kids love Smarty Pants gummy vitamins. Compared to other brands this one has good variety of multivitamins. I've spend a lot of time comparing ingredients and pricing of different kids vitamins. Smarty Pants fits right in the middle with good vitamin count and decent price.

My 2.5 year old is always around germy kids at the sitter's, so to me, it is important for her to take a gummy vitamin daily. These work really well to keep her immune system functioning well, and she enjoys choosing which color she gets everyday. A friend highly recommended these to me, and now I recommend them to others as well!