The color turned out much darker than I expected. Smell wasn’t too overwhelming. It did have a “hair dye” scent but wasn’t overpowering like others with ammonia. The conditioner left my hair feeling soft. I may buy this again, but a lighter color. It was much darker than I wanted and darker than it looked on the box.

I loved this box dye! I was looking for a color that looked natural that my hair actually took to and this worked! It covered my grays and gave a natural look. It was a good shade under my highlights

okay okay okay! I've always dyed my hair at home by myself and I will say this was my favorite by far. the color wasn't dramatic over the top. it was exactly as it was promised. We all know hair dye has that awful smell. This brand had a hint of normal hair dye smell with a mix of something that smelled good and didn't make me want leave the room immediately. I 100% recommend this to anyone who does their hair at home. it was easy and came with an awesome conditioner that leaves your hair smelling good and looking great!