Easy to use. Developed well., very effective on the stubborn greys. Colour was great. Packaging was well thought out. Less ammonia scent than other brands. Great value for money.

Love this sooo much the hair health is great the scent isn’t bad at all! Effectiveness you can most definitely tell a good difference with your hair! Value for money is worth it! Packaging is great! Love this brand and die a lot!

I have been colouring my hair for over 30 years now. I have used all kinds and all shades of blonde available on the market in the UK and a European market, if available via shopping channels. I have never been so happy with a color result of any hair dye before like that one. I had quite a root which was about 40 shades darker than the rest of my hair as seen in the picture attached, but after following the instructions, my head came out in one solid even colour. This is definitely my new hair dye to go to and the color is just perfectly matched unlike any other before.