I have had better lift with other bleaches, however it still did lighten my hair. The colour was quite orangey since i do have dark hair but it didn’t dry out my hair like other bleaches do. I guess thats due to it being less effective though.

Here is a before and after photo. This was put onto undyed naturally blonde hair. I let it process for 25 minutes which is less then the recommended time. Upon rinsing it, I noticed that it was ginger so I did about 8 different purple shampoo washes and it brought the tone down a little bit but after air drying it, I’ve have posted the after of the final result. Just be careful when using this!

I loved this hair dye! It lightened my hair so much, and it didn’t feel dry/damaged afterwards which is huge as blonde is very hard to upkeep without damage. Will definitely be using this dye going forward.