I actually love this shampoo for in between hair appointments. It does a really good job of getting rid of brass undertones it smells really good as well and last me forever. I will say be careful to not get it in your eyes bc it stings and can damage your eyes

As a cosmetologist, I strive for the best results for my blondes! This is a awesome shampoo that does just that! I feel like it's best used directly after a color service though because it is so highly pigmented/more of a pre-tone. It is not drying on the hair either so it is definetly safe for at home use if you follow instructions. It's definitely worth the money in my opinion!!

I have had platinum blonde hair for 6 years. I have tried many purple shampoos over the years, and this is by far the best one: It does an amazing job toning my hair. I love It!