By far my favorite red violet! Has a lot of pigment and very true to color swatch! Very little fading compared to other reds I've used just a little pigmented conditioner to bring it back to life. The best part is the moisture! Leaves your hair feeling so soft!

Amazing hair color. Just like it should be in package. Very hard to get out of hair though.

The one thing you always need to know about dying your hair a color like this is you should start off with lighter hair than whatever you’re hair color goal is. This color didn’t show up on my hair (do. Brown) because I wasn’t really educated on the depositing of hair color. The parts that it did color, or my roots, we’re awesome, though! I would use it again but properly this time! LOL