Growing up putting baking soda with toothpaste was something we did. This brings me back and with the addition of peroxide it breaks up food residue and bad odor well.

Ottima la sua freschezza lascia la bocca con una piacevole sensazione di pulito e poi cosa dire la sua efficacia straordinaria lo uso da molto tempo..mai pentita

Excellent cleanliness and lasting freshness! I love this toothpaste. The combination of baking soda and peroxide is really felt at every brush; it leaves a feeling of deep cleansing and freshness in the mouth that lasts for hours. In addition, it helps to keep teeth noticeably whiter without causing sensitivity. It's a staple in my daily routine that never disappoints. It's super recommended!