Aveeno

This shampoo effectively removes dirt and oil and prevents build up, to illuminate even the dullest hair. This exclusive formula, infused with nourishing ACTIVE NATURALS® Wheat Complex and shine-enhancing palm extract, is designed to replenish moisture and enhance reflectivity of dull, damaged hair. And in a clinical study, 79% of women who tried it thought their hair was shinier after just 3 uses.
INGREDIENTS
ACTIVE NATURALS® WHEAT COMPLEX
Targets and fortifies
the weakest part of the hair.
Wheat protein has long been used in hair care products. AVEENO®scientists have identified an optimal blend of wheat protein and wheat germ oil that harnesses the benefits of wheat, and allows products containing this blend to target damaged areas of hair. This unique formula has been proven to restore the three elements that give life to hair‑strength, softness and shine‑ in just three washes.

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Aveeno Active Naturals Nourish + Moisturize Shampoo - 10.5 fl oz

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