I love Barnes & Noble. I'm there are least two times a month. Either looking for new books to recommend to my clients or for myself. I still haven't gotten into the eBook craze. So, I love the ability to go in and pick up a book and sit and read it. The integration with Starbucks here in the city is a perfect marriage for the consumer.
This gift card is a great deal. It's just enough to cover the cost of most books and the tax. I've bought a few of them myself and they've always been well received and used.