Not too long ago, I heard on the radio that someone bought it and thought it was a waste. For that reason, I never bought it. On a whim...I finally decided to try it. I am SO glad that I did. I love this. It is easy to use...I for some reason expected that I would have to apply it with my finger. i love the sweet mint flavor, and it keeps my lips nice and moist. I'm excited to try the other flavors!