I use to buy these a lot. But I stop because I felt that the taste wasn't flavorful enough for me. I usually drink my coffee black but at times add milk and sugar. Only when I add to my coffee is when I can taste the flavor.
The first time I tried this I was surprised at how smooth this beer was compared to others. I'm not much of a beer drinking but I would have to say that if I was ever in the mood for on I'd go for this.