I'd never had Greek yogurt prior to trying Chobani, so I didn't know what to expect. It was on sale, so I figured I'd give it a try. It's really thick, but not overly sweet like a lot of other yogurts I've had in the past. Because I'm a thrifty shopper, the price point is probably the biggest issue for me. I'll buy it if it's on sale, but that's probably the only time I'll buy it.