Purchased at: ULTA
I love this lipstick. I wear only red lipstick i've tried pretty much all brands that are under $20 a lipstick. This is my fav lipstick so far.I was like its $6 it can't be that great i was so wrong. This lipstick lasts longer than any lipstick i've tried that wasn't a 24 hour wear i hate those 24 hour wear they flake off and make my lips feel like i put dry wax all over them. I will say this lipstick is somewhat drying but it has to be for the lipstick to last. All those glossy lipsticks only last about 10 mins or once you eat or drink this lipstick pretty much stays in place when i eat or drink only the inner part of my lips need a touch up it depends really on what i'm eating most times the lipstick stays in place after i eat and i don't have to touch it up and sometimes i have to do a touch up. But i can put this lipstick on and it will last hours without a touch up without eating or drinking of course. If you use a straw when you drink you won't need a touch up at all most ladies i know who are crazy about lipstick only drink with straws so they won't ruin their lipstick its a great cheat to have to make your lipstick last for hours while you drink. I will say i have tried you what most women do to make their lipstick last longer i blot it with a tissue and add some powder on top and when i do that it lasts all day with me eating or drinking it makes your lips feel really dry though. As a person who has been wearing lipstick pretty much 24/7 for the last oh goodness how long has it been 15 years or so this is my fav hands down. I really love the revlon matte lipstick it was the best until i found this one but the revlon matte is my second fav after this one. The revlon matte isn't as drying but it also doesn't last as long or hold up as well as NYX but thats because it does have a little gloss in it so your lips won't feel as dry so if you don't like this NYX matte lipstick try the revlon matte it costs a little more and it won't last as long as the NYX but if you want something not as drying then thats your best bet. But i just add a little eos lipbalm on my lips when my lips are a little chap and add the NYX matte lipstick on top and that keeps my lips from not feel as dry it does make the lipstick not last as long but it helps with the drying. If you want a lipstick to last all day it is going to dry out your lips if you want a lipstick to make your lips feel and look shinny it isn't going to last and it becomes messy when your hair gets in your face and so on. This is the best lipstick i have found that's under $20 i have it in every shade of red they have and i never leave home without this lipstick. It doesn't bleed,it stays in place, the shades are true to color for the most part for the reds they are true to color i don't buy any color but red so i don't know about the other shades always look at them at the store to be sure. I just can't see how anyone who wears nothing but lipstick could hate this lipstick. If your a lipgloss kind of girl then you probably won't like this its thick,bold and heavy coverage because its matte. If you like light coverage in lipstick then don't get this. If you want a strong, bold lasting lipstick then this is for you.