This is my favorite liquid foundation of all of the high-end beauty brands. I like that the coverage is medium, buildable, still covers spots well and yet, keeps my skin breathable. (That's sometimes surprisingly hard to find!) Also, there's such a wide shade range that everyone will be able to find a shade that suits them. Best of all, it doesn't irritate my sensitive, dry skin (I sometimes have eczema outbreaks and it doesn't trigger one at all!). Love it!