Yves Saint Laurent has been my all time favorite makeup brand. I use their lipsticks religiously & almost exclusively. The packaging is just as luxurious & as enjoyable as the product itself. I even got my mom hooked on these lipsticks as well. I love everything about them from their vast range of colors to their velvety smooth texture on my lips. YSL is the holy grail as far as their lipsticks & other products go.