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29 varieties available



4.6 out of 5 stars
  • 5 Stars72%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.64 / 5 based on 3,054 Reviews


What it is:
A collection of highly-pigmented lipsticks in satin and matte finishes.

What it does:
Edgy and feminine, Yves Saint Laurent’s ROUGE PUR COUTURE Lipstick Collection delivers lip colors that exude ultimate feminine strength and edgy style. Give lips luxurious, rich color with intense hydration and antioxidant care in just one stroke. 

What else you need to know:
Shade No. 19 is an Allure Best of Beauty award winner.

How to Use

Suggested Usage:
-Start by applying Touche Éclat (sold separately) on the contour of the lips for a plumping effect. 
-Apply ROUGE PUR COUTURE from the outer corner of the upper lip and move toward the Cupid's bow. 
-Then reverse the movement for maximum color impact.


-Rosemary Extract: Provides moisturizing benefits to support natural skin restoration. 
-Carrot Extract: Conditions lips. 
-Yeast Extract: Comprised of a complex mixture of proteins, sugars, and amino acids, it acts as an excellent humectant and supports natural cell turnover in the skin. 

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Microcrystalline Wax, Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Candelilla Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Fragrance, Caprylyl Glycol, Water, Ammonium Glycyrrhizate, Mannitol, Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

About the Brand


Yves Saint Laurent reigns as one of the most influential and inspired designers in the world. From his early days in the studio of Christian Dior to his acclaimed haute couture collections of today, YSL's touch remains unmistakable. The YSL style is reflected in the realm of fashion, including accessories, jewelry, ready-to-wear, fragrance, and cosmetics.

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Top Questions See all 398 Q&A

Reviews (3054)
Q&A (164)
Media (347)
  • "My favorite lipsticks are from this company the colors are always so beautiful and easy to apply to the lips they are also long lasting and I can get a good wear out of them the packaging is so luxurious I would definitely buy this again and again " in 8 reviews
  • "I got a mini version of this as part of a set at Sephora and I absolutely love how smooth and creamy this formula is. The price point is definitely up there, but the color is bright and pigmented that I couldn't resist!" in 7 reviews
  • "I purchased ysl #17, rose dahlia. It's a beautiful coral, pink colour. When I applied it, I noticed it was creamy and hydrating. YSL colors are buildable. One application is long lasting and just feels good on the lips making every woman feel beautiful. The price is on the high end. Although this lipstick is long lasting, full of emollients and good for your lips. I recommend ysl products. I believe every woman should have at least 1 tube in her bag for any occasion." in 4 reviews
  • "You really get what you pay for with this lippy such a luxury feel on application and leaves lips feeling nourished too with lovely natural colour pay off" in 3 reviews
Miljorie A.
Boston, MA
76 reviews
Beauty Junkie Expert Level 2
Review for: 203 - Rouge Rock - Matte Finish more...
I have been a drugstore lipstick girl for years. While I usually prefer a creamier finish, for a matte, they are superior to other matte finish lipsticks I've tried. But I hate how matte lipsticks and their dryness effect that comes with it. However, this formula is amazing, rich in color, very comfortable to wear, and super hydrating. Although it is a matte lipstick, it still has a soft feel so it doesn't dry out your lips. I got the shade rouge rock and it's such a sexy romantic color. I only wear it when I want to be bold or simply on date nights. My boyfriend loves when I wear red lipstick so I try to only wear this on occasions! Love love love 💕
Sydney H.
90 reviews
Beauty Junkie Expert Level 3
Review for: 201 Orange Imagine - matte orange red more...
I’m gonna start off by saying they did not have the two shades that I have that I own. Anyway these lipsticks are bomb but they’re just like the urban decay lipstick but $20 more . I mean if you want to spend $38 on lipstick then go ahead but they’re nothing special like compared to urban decay they’re just basic. Not to mention they have a very perfume smell. YVES SAINT LAURENT ROUGE PUR COUTURE Lipstick
Ariel S.
Sheridan, WY
190 reviews
Beauty Junkie Expert Level 3
Review for: 219 - Rouge Tatouage - Matte Finish more...
I swear by this product is my favorite read of all time if you ever see me wearing a red lipstick it’s this one you will not be disappointed if you buy this it’s definitely worth the price point I see so many high-end brands with really expensive products that are not really worth it but this one is super worth it if you have the money I would definitely recommend it but if you don’t I would recommend the Sephora brand lipsticks they are also one of my favorites and I love them
Irene Y.
1 review
Review for: 220 - Crazy Tangerine - Matte Finish more...
YSL has a pop up shop in Soho. I went there with my 2 best friends and we all ended up purchasing a lipstick from this line. I purchased the orange Red (no. 6 I think) and my friends purchased the signature red (no. 1)and a matte red (no. 9)
These lipsticks glide on so smoothly and has so much pigment payoff. They do not tug on the lips even the matte formula and once it’s on - you don’t really feel it on. It is not drying and actually feels pretty moisturizing on the lips. I would use a lipliner though to help make sure it is a clean line. There is a floral fragrance but it doesn’t bother me. The packing is so beautiful and so luxe - it isn’t too light and flimsy and it isn’t too bulky. I really like their color selection - there is something for everyone. There are reds and pinks and neutrals and purples and mauves - All are very wearable. The signature RED works well for everyone! These can also be purchased in Sephora.
Shelby C.
Azusa, CA
364 reviews
Beauty Junkie Expert Level 4
This color is very flattering on me, I always receive compliments when I wear this! Definitely a hydrating lipstick that actually lasts a long while; as you’d hope for any high end lipstick. This has reached all of my expectations and I haven’t found a color similar to it! I wouldn’t want to replace it or dupe it either, this really is a one of a kind formula you’ll want to try for yourself.
isabel M.
Miami Beach, FL
204 reviews
Beauty Junkie Expert Level 3
Review for: Saint Laurent Rouge Pur Couture LipstickNM Beauty Award Finalist 2014 more...
This actually was a gift, i've have had it for a while, it feels super soft and creamy on your lips i also like the smell and the texture it really works well and melt evenly on your makeup its my all time favorite red color it is on the cooler side of red and you teeth looks eve whiter i have enjoyed this lipstick since day one Yves Saint Laurent really nailed it
Ashley L.
Duluth, MN
48 reviews
Review for: 224 - Rose Illicite - Matte Finish more...
This lipstick is my favorite lipstick I have ever tried and trust me that’s saying a lot. I wish I had purchased one sooner but the $37 price tag made me hesitant to be honest. I am so glad I took the leap to finally buy it though! The texture is amazing the staying power is pretty great it’s a nice creamy matte without being drying. I want it in every shade now! I will be buying more for sure!
Martha M.
95 reviews
Beauty Junkie Expert Level 3
Yvest Saints Laurente Rouge puré shine Sheeran lipstick, i do like And It didnt Skip the most esential of makeup when is about líps IS the spf 15, yes!!🌸 It comes in a Nice golden packages And this onE IS a Sheer color tone, i use before applying it a moisture lipstick, glossy, shiny, deposits enough color in the líps look very shine And easy to apply 🌺 
Khyree R.
63 reviews
Beauty Junkie Expert Level 2
Review for: Rouge Pure Shine Sheer Lipstick more...
I love the Yves Saint Laurent It’s totally my color , matches my lip tone. And since I’m a dancer it looks amazing on stage whenever I perform in front of a crowd of about 2,000 people. I’d totally go for this again and I really recommend that all you people out there should totally try this lipstick. Shout out to Yves Saint Laurent
Lauren R.
78 reviews
Beauty Junkie Expert Level 2
I love this lipstick. It wears well and is a lovely hydrating creamy semi-matte. The colors are also wonderful. It’s somewhat pricey but it’s one of my favorite lipstick brands. Wears so well without cracking or getting on my teeth.
patricia n.
Payson, UT
26 reviews
Beauty Junkie Expert Level 4
Does it dry out the lips at all?
Paisley S.
Blakeslee, PA
3 reviews
Is it woryh the pricey pricetag?
Karelys V.
San Juan, Puerto Rico
51 reviews
Beauty Junkie Expert Level 4
I'd love to try it! I love lipsticks! Would you guys recommend this lipstick?
Janel B.
Quincy, MI
108 reviews
Is this a long lasting transfer proof lipstick? Is it worth the money?
Asia A.
Hazel Crest , IL
32 reviews
Omg i love the color. In the picture it looks matte. Is is it matte? And does it dry out your lips?

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Yves Saint Laurent