Yves Saint Laurent Rouge Pur Couture Lipstick
30 varieties available

Yves Saint Laurent Rouge Pur Couture Lipstick


4.6 out of 5 stars
  • 5 Stars72%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%


Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes. In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

How To Apply:

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.


Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

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Top Questions See all 423 Q&A

Yves Saint Laurent Rouge Pur Couture Lipstick
Yves Saint Laurent Rouge Pur Couture Lipstick
Reviews (3,604)
Q&A (180)
Media (381)
  • "My favorite lipsticks are from this company the colors are always so beautiful and easy to apply to the lips they are also long lasting and I can get a good wear out of them the packaging is so luxurious I would definitely buy this again and again " in 8 reviews
  • "I got a mini version of this as part of a set at Sephora and I absolutely love how smooth and creamy this formula is. The price point is definitely up there, but the color is bright and pigmented that I couldn't resist!" in 7 reviews
  • "I purchased ysl #17, rose dahlia. It's a beautiful coral, pink colour. When I applied it, I noticed it was creamy and hydrating. YSL colors are buildable. One application is long lasting and just feels good on the lips making every woman feel beautiful. The price is on the high end. Although this lipstick is long lasting, full of emollients and good for your lips. I recommend ysl products. I believe every woman should have at least 1 tube in her bag for any occasion." in 4 reviews
  • "You really get what you pay for with this lippy such a luxury feel on application and leaves lips feeling nourished too with lovely natural colour pay off" in 3 reviews
Chary O.
88 reviews
Beauty Junkie Expert Level 1
Review for: 213 - Orange Seventies - Matte Finish more...
As for color and pigment I can’t find better. I’m incredibly picky when it comes to my makeup especially matte lip products. I have semi oily skin that nothing stays on. Even bandages won’t stick for long. I have found this to be creamy with a matte but not dry finish. Because of it being creamy the texture is a bit tacky but it is very minimal. I would say less tacky than almost any other long wear lip products. For me I only have to reapply maybe 2-3 times a day which is the holy grail for me. I host 4-5 meetings a day, talking almost non stop, handle phone calls, and of course eat. It stays even with some transfer. 4 hours later I still have good color with wear out in the middle. Best of all it is non drying. Plus I have no clue what the sent is people are complaining about. What ever is there doesn’t bother me.
Savannah R.
69 reviews
Beauty Junkie Expert Level 1
Review for: 04 Rouge Vermillion - Satin Finish more...
Great if you really want to spoil yourself and find a color (or 3 you love on you!) I think Color 4 Rouge Vermillon - raspberry red is perfect as an understated "red" as it is not too bright or overly done looking, never "clown-like" which is my personal worst fear when it comes to my search for MY Perfect Red! It is very wearable, looks chic yet still natural. To me, it comes off as a naturally looking elegant lip. I expected more red but it is more muted like a natural looking lip color on my fair skin, dark hair, and brown eyes. Sometimes I feel it makes my skin look even more fair but as odd as that may sound it is a good looking, sort of "brightening" effect.

The formula is soft, feels creamy. Some might feel it accentuates lip lines. This color is not a matte so I guess it is what they call their "satins" and it has a slight shine to it, but not very much, it just looks natural in my opinion. I applied this a few hours ago without any liner to just wear around the house to get a "feel" for it's wear before wearing it out after I'd let a light moisture gloss absorb into my lips to help avoid the lip line accentuation I'd experienced in-store while trying different things and had applied it to bare lips there because I wanted to really feel the actual, True product feel and look alone without any "dressing it up" with anything. After some talking and wear I see super tiny, very few little spots where it has feathered but that is only seen by me getting all up super close in the mirror and they are in a spot I accidentally touched after application.

This is an easily transferable formula, even the slightest touch and it will transfer. It feels very light and comfortable but I guess that transfer issue is what you pay for that light feel. I don't think this is long wearing at all and with this color you won't want to eat or drink not only because of the transfer but because I feel you'll have to totally re-do your lips after, and it doesn't really seem to stain hardly in my opinion. If you "dress up" this with a liner, blotting, powder, re-applying, etc. it could definitely do better when it comes to better/longer wear, and/or bleeding. But be cautious if you wear these in the Summer or any heat, especially if you decide to apply any sort of lip gloss over it because I had an embarrassing incident with Le Fuscia where my mom had to tell me that my bottom lip basically "looked like a tear!" I checked and saw that the Sun had indeed melted my lips and my bottom lip had pooled together all the products to the center by gravity and, yes, looked like a "tear" about to fall onto my chin! Of course she waited until everyone had seen me in that bright color :(

But I just want to emphasize that these are creamy soft so be careful wearing, don't over apply- they are very pigmented anyway, and be careful where you store them especially when they are this pricy. You only need a touch to get super comfy coverage with Color 4 Rouge Vermillon - raspberry red, and look naturally elegant, and just remember those couple points to pay attention to, and you'll feel definitely spoiled by these!
Veronica M.
Oakton, VA
738 reviews
Beauty Junkie Expert Level 5
Review for: 70 Le Nu - basic nude more...
This is a creamy and smooth long lasting lipstick in a beautiful shade. I can wear it for hours and it keeps my lips hydrated. It’s my first time buying and it’s pricier but worth it for the high quality you get. I sometimes top it with some lip gloss to make it shiny too. I highly recommend trying it. I will definitely be looking into different colors to go with my current lovely nude shade
Aileen Z.
10 reviews
Again , I love YSL lipsticks. The formula is so great and smooth. Some may argue that the lipstick is not most long lasting out there. but cmon! You can't have everything! You can't have a perfectly formulated lipstick that feels amazing to your lips with amazing color, packaging and still want it to last like a Mac Matte lipstick.
Autumn H.
23 reviews
Beauty Junkie Expert Level 1
Review for: 213 - Orange Seventies - Matte Finish more...
I would surprisingly say this works well and stays on a long time. I use this almost daily for just an everyday look. It has a really good quality pigment and goes on evenly. If you are planning on using this for any activity such as cheer i would not because if you bump it just a little it will be down your Chin.
Becca R.
34 reviews
Beauty Junkie Expert Level 1
This is an amazing product. It has been my favorite for about three years now. The gorgeous color is something that you cannot beat. The wear on the lipstick stays so long and I always get so many compliments when I wear it. However, the only down is that it is on the pricy side. But so worth it! 
Juliana C.
39 reviews
Beauty Junkie Expert Level 1
Review for: 10 Beige Tribute - dark nude more...
Yves Saint Laurent Rouge Pur Couture Lipstick I got this lipstick for my birthday and it’s so amazing. I’m almost done with the one I received but honestly I need to buy more because the pigment is great. It goes on your lips so good and I don’t have to retouch as much throughout the day.
Angel R.
41 reviews
Beauty Junkie Expert Level 1
Review for: 201 Orange Imagine - matte orange red more...
One of my favorite Matte Lipsticks ever!! Easy to apply and stays for a long period of the day. Very comfortable with no bleeding or heavy feel. Colors are intense and true to display. Hydrating but in the right amount without being too much. More expensive of a purchase but worth every penny.
Brittany L.
Homestead, FL
155 reviews
Beauty Junkie Expert Level 3
Purchased at: Macy's
Review for: 70 Le Nu - basic nude, 10 Beige Tribute - dark nude, 01 Le Rouge - Satin Finish, 216 - Red Clash - Matte Finish, 214 - Wood On Fire - Matte Finish, 213 - Orange Seventies - Matte Finish more...
I have a pretty big selection of YSL couture lipsticks because 1)they’re aesthetically pleasing and 2) the colors and the finishing look of the lipsticks are so stunning. I’m a big fan of YSL lip products, so I definitely recommend them to anyone looking for a lux lippie.
Anita W.
San Francisco, CA
243 reviews
Beauty Junkie Expert Level 3
Review for: 01 Le Rouge - Satin Finish more...
I love the way this goes on and it has such great pigment. It stays on pretty well and doesn’t smudge much. However, this shade of red makes my teeth look yellow. I’d love to try this lipstick in another color. The formula is great but just not feeling the color itself.
patricia n.
Payson, UT
26 reviews
Beauty Junkie Expert Level 4
Does it dry out the lips at all?
Paisley S.
Blakeslee, PA
3 reviews
Is it woryh the pricey pricetag?
Karelys V.
San Juan, Puerto Rico
54 reviews
Beauty Junkie Expert Level 4
I'd love to try it! I love lipsticks! Would you guys recommend this lipstick?
Asia A.
Hazel Crest , IL
32 reviews
Omg i love the color. In the picture it looks matte. Is is it matte? And does it dry out your lips?
Phebean C.
Columbus , OH
1,320 reviews
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