I Love the Younique 3D lash mascara. I actually tried it after wearing false lashes. The false lashes pulled alot of my lashes out. So I tried the Younique brand and it extended my broken lashes. I will never go back to false lashes. It truly works you just have to follow steps. And yes it does last all day, you have to take it off with make up remover. I don't use any other one. It is definitely a MUST have.