For years I have had yogurt for breakfast thinking that it was a great healthy alternative to other breakfast choices and it was easy to take on the go. It was okay, but would leave me hungry by 10:00. I needed something with more protien. I had seen greek yogurt around, but never tried it out of fear for the taste. Our school had a tasting, so I tried another brand. It was okay, but kind of tart. A friend talked me into trying yoplait. "Any flavor - you will love them all!". I picked up 4 - pinapple, blueberry, peach, and pomogranate. LOVE IT!! This is so creamy, not tart at all. It's packed with 14 grams of protien, probiotics, and all natural ingrediants. Just open, stir, and enjoy! Yes, this is more expensive that regular yogurt, and more than some other greek yogurts, but in my mind, I would rather spend the extra money for something I like, than something I can tolerate. Everyone should try Chobani Greek Yogurt at least once - you'll love it!