Beautiful selection of colors. An adult version of your paper bag lunch bag lol. Insulated to keep your food fresh. I typically do not use an ice pack but it does a decent job of keeping teas and sodas cool. Sandwiches and cheese stay cool. I typically have food stored in there for 4-5 hours at the latest. Any longer and I would suggest an ice pack. Also depends on what you pack for lunch. Great for everyday single lunches, not big enough for a 2 person lunch , especially since you roll the bag down and hook it closed.