ybf is about sharing the magic, the secrets, the products, the tools, the know how. Stacey Schieffelin, former International FORD model and makeup guru, is often dubbed "The Girlfriend in Rollers" for beginning her live, on-air TV appearances wearing no makeup, going from bare to beautiful while being broadcasted in over 150 million households in the USA, UK, Canada and Australia. Beauty is not the only thing that comes naturally to Stacey. Her lovable, down-to-earth personality and warm-hearted connection to her viewers (her girlfriends) is what truly makes Stacey so successful. She is devoted to her audience and wants to empower the world one girlfriend at a time by redefining the limits and values of what it means to be "beYOUtiful" inside and out while using "beauty as a tool". ybf beauty (your best friend) is all about sharing beauty tips, tricks and trade secrets with the ones that mean the most - our girlfriends. ybf products are universal and made for all skin tones. It's all about being inclusive - never exclusive. The ybf Eye Walk the Line Collection has been carefully and professionally selected to enhance and adjust to every eye shape and lash line. ybf continues a long tradition of providing luxurious personalized, mistake-proof, beauty products that deliver maximum results with minimal effort.