It’s super fresh and the flavor lasts a while too. I have noticed sometimes it’s difficult to locate at your local store, but Amazon always has it. Also, this is an awesome chewing gum for people who have dentures, I hear it doesn’t stick at all! I would highly recommend this product to anyone who enjoys the spearmint flavor and doesn’t want anything sticking to their dental work, this is definitely for you. Try it, they don’t call it Freedent for nothing, you’re welcome!