This gum, along with doublemint and juicy fruit, transports me right back to my childhood. It's no frills, nondescript packaging and fuss free flavor are what I love most. The flavor is long lasting and has a great mouth feel and chew. The gum is not stringy or overly sticky and the flavor doesn't overwhelm you upon putting it in your mouth. It is also soft and "chewable" unlike some of the new candy coated, crystal filled, new fangled flavors that are gaining popularity today. This is my go to gum and I can't see that changing anytime soon!