This is pretty good for keto cereal! Not too bad for keto cereal. I was fortunate enought to be able to hv found this at Big Lots where it costs half of what you would pay for it at Target or even Wal Mart. So I got lucky! I was glad to have found it! My guess is that most people didn't yet recognize the brand and maybe just passed it up. Or maybe people just prefer the super sweet sugary cereal instead!