Viva la Juicy is a fragrance of celebration, deeply rooted in the Juicy Couture manifesto of being larger than life and enjoying every moment fiercely. Ideal for any occasion, Viva la Juicy has attained iconic status globally since its debut. Capturing the glamorous spirit of Juicy Cotuure. Luxurious. Playful. Alluring. Viva la Juicy is for the glamorous girl who is always the life of the party. Inspired by the glitz and excitement of being out late and waking up early, this delightful fragrance features fruits, florals, and rich, creamy base notes. Viva la Juicy is at once flirtatious and charming, making it as unforgettable as the woman who wears it. Gender: Female.