Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all its designs. A sheer interpretation of Viva la Juicy, Juicy Couture Viva la Juicy LaFleur is flirty and feminine, this fragrance embodies the intoxicating sensation of falling in love and the exhilarating feeling that takes over when nothing else matters. To complete the romantic tableau, Viva la Juicy La Fleur comes in a vintage-inspired bottle etched with swirls of garden blossoms. Gender: Female.