I'm being generous giving this product 3 stars in my opinion. Growing up I loved these chips but over time they have become very disappointing. I think for $2 it's a good deal if you have no other options. I don't think they have a deep flavor. They taste more like a plain potato chip. Don't get me wrong I still buy them from time to time but they still disappoint me. It's a product that is different for every person because some like a mild taste while some like a deep mouth watering vinegar flavor.