I absolutely love Sucanat. I use it in place of my sugar and it doesn't taste any different. It's easy to use since its one cup for one cup and its natural. I love that its organic and it tastes great. compared to regular granulated sugar there's really no taste difference but when using it it has a very different smell. At first I didn't like this smell but overtime I've come to love it. The texture is also a little different almost like see salt vs regular granulated sugar but again it is a perfect replacement for sugar. I would highly recommend this product.