I use this in my coffee every morning. I like my coffee on the sweet side and wanted a natural way to cut back on sugar. I hate the taste of honey in coffee, and Agave is much sweeter and has a lower glycemic index than sugar, so I tried it and LOVE it! This is just as easy to use as honey, but tastes fantastic. Another thing I like is that agave adds a silkiness to my coffee, similar to commercial coffee beverages made with corn syrup. It's great in unsweetened cereal or oatmeal, I use it to make homemade lemonade and limeade, and I've even used a tiny bit to help out a too-dry margarita with excellent results. The only thing you can't really do with it is bake with it, because heat breaks it down over certain temperatures. This is the brand of agave I buy most often.