Yes, when I use this brand and sprinkle it on his toys, he is entertained for hours. When I use other brands, he plays for maybe 10 minutes and then he's done with it. Definitely the best stuff I've bought so far.
Absolutely! If you want to make them really giddy over the stuff, just crush it between your fingers before you let them have it. Roll it between your fingers to break the catnip and make it even more fragrant. Party on kitty!