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wet n wild Ultimate Brow Retractable
24 varieties available

wet n wild Ultimate Brow Retractable


4.0 out of 5 stars
  • 5 Stars44%
  • 4 Stars30%
  • 3 Stars17%
  • 2 Stars5%
  • 1 Star4%
4.03 / 5 based on 349 Reviews


Insta-worthy! Fill in and define your brows with our unique triangular pencil tip. It creates strokes small enough to look like your finest hairs and sharpens the edges of those brows with rub-resistant pigments. Brush and blend it all out with the pencil's built-in spoolie. When you’re done, the tip retracts for quick-and-easy storage in your makeup bag.

Ingredients: Beeswax/Cire d'abeille, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Ozokerite, Ethylhexyl Palmitate, Phenoxyethanol, Sorbic Acid, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Red 40 Lake/CI 16035, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288].

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wet n wild Ultimate Brow Retractable
wet n wild Ultimate Brow Retractable
Reviews (349)
Q&A (0)
Media (50)
  • "Soft on my eyebrow make easy to do hsir by hair look its not an exact dupe for abh but it can work for a simialer look" in 5 reviews
Yvette W.
209 reviews
Beauty Junkie Expert Level 2
Review for: Medium Brown more...
So while grocery shopping at H-E-B, I browsed in the cosmetics section to find me a brow product. I never used it before but I'm very familiar with the brand. I decided to buy it and try it out. I purchased the color dark brown. I paid $3.99. After leaving the store, I went to Macy's to go to the Mac counter to pick up some concealer. After I got home, I decided I will play around with the brow pencil. When I took the top off and turned the pencil, no product came out. I thought I was possibly turning in the wrong direction so I tried the opposite direction... Still no product. Basically I bought a pencil with absolutely no product in it! I was frustrated about that because I purchased it at a store that's not close to home. Thank God I kept my receipt, so I'll will be going to get my money back. I thought about trying another store, but after spending money on a empty product, I'll just try another brand! I gave it a one star because I couldn't do review without giving no 🌟 s! 😠🙅😠🙅#neveragain
Lauren R.
East Moline, IL
194 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I’m SO happy I bought this! I love using it for my brows. I was really looking for a cheap brow product that I could use because I realized all I had was my Anastasia brow wiz and I didn’t want to have to keep purchasing an $18 brow product every time I ran out. I wanted to find a drug store one that I really loved. I cannot believe this is only like 2.99. It works so well for me. The only problem I had was that I couldn’t find my shade at Target or Walmart. I bought mine from Jewel Osco. It’s only like a dollar more expensive there but at least it’s my shade lol. I absolutely love this and can’t wait to try others like the NYX one!
Yami G.
Palmdale, CA
77 reviews
Beauty Junkie Expert Level 2
Review for: Ash Brown more...
I’ve been looking to try new brow products and I came across this one at target. It is very hard to find your shade at target or Walmart because they never have any shades besides ash brown. The price of $2.99 was excellent, BUT I feel like they can better the product. The packaging is decent, nothing too fancy or too cheap either it’s perfect. The product shape is what threw me off, it’s shaped like a triangle. And it makes it a bit difficult to fill in the brows. The formula is smooth and waxy. Also it does not last too long, it begins to wear off my eyebrows throughout the day.. but I really don’t mind ir because I paid $2.99 so it’s not a big deal for me. Ash brown isn’t too light how I thought which is perfect because I needed a medium brown and it was just perfect! You can build up the color to your liking as dark as you want. I think it’s great overall for its price it was just those small issues but that’s all. I also wouldn’t say it’s a dupe for the Anastasia one. I do recommend if those things don’t bother you. wet n wild Ultimate Brow Retractable
Ali B.
New Port Richey
257 reviews
Beauty Junkie Expert Level 4
Review for: Medium Brown more...
Eyebrows are something I am just starting to learn how to do. I started with a dip brow kind of thing and now trying with a pencil as well. I love everything about makeup and I realized while rocking a full face of glam I needed to learn my eyebrows since they just weren’t as much of a wow factor as the rest of my face. So I figured I’d start off with a decent drugstore brand until I learned what to do and can pay for ABH products instead. Didn’t want to spend to much on something I’m just learning how to do. I did my research and found this bad boy and am so glad that I did. I love the finished look. Super easy and pigmented as well. Let alone doesn’t go anywhere throughout the day which is nice. Love this And it is well worth your dollar for a drugstore brand line
Rebecca B.
Newburgh, NY
47 reviews
Beauty Junkie Expert Level 1
Review for: Ash Brown more...
I had been using eyeliner pencils and eyebrow powder with the wax for a couple years before I found this. The color matches real close to my real eyebrown color and stays put all day. I am really suprised by how well it stayed put. I had been stuck in a rainstorm and even though I was soaking wet, and all my other makeup gone this eyebrow pencil was still there shockingly! It's not even a waterproof kind. If you are on a budget like I am, this eyebrow pencil with the brush on the other end works AMAZINGLY!
Tessa B.
Reno, NV
47 reviews
Beauty Junkie Expert Level 1
Review for: Medium Brown more...
After purchasing this I opened it up to find there was no “crayon” in the pencil, in fact the shaft was completely clean so it looked like something happened during production and it didn’t ever get filled.. I contacted customer service and received a very impersonal, ungrateful message telling me to return it to where I purchased it... I felt like it was so rude as I was taking the time out of my day to let them know something might be wrong. I know you get what you pay for but clearly this company just doesn’t care..
Katherine M.
Springfield, MO
65 reviews
Beauty Junkie Expert Level 3
Review for: Taupe more...
I really like this brow pencil, especially for the price point. It has a nice angled tip, so it’s easy to get both a sharp point and a wider stroke. The taupe color is almost reddish which is great for me, because I have red hair and freckles, but blonde/transparent brows. I love that it has its own spoolie on the other end. I use it under a brow gel.
Robin -.
Chickasha, OK
4 reviews
Review for: Dark Brown more...
My go to brow Pencil! I was obsessed with my IT Cosmetics Brow pencil and at 24 bucks a pop I had good reason to be. I pride myself on finding perfect dupes and boy did I find something even better! Wet N Wild had these babies on sale at Walgreens 2/$6 bucks and I snagged a couple! I would say the formula may be even better than IT! Wet N Wild improved this pencil and it is now smoother and glides on like butter, never dries out, doesn't flake, it won't streak or get tacky. I use this for work and get compliments daily. It gives you a great natural look. Anyone can use it from beginners to experts. 
Kayla D.
Hghlnds Ranch, CO
226 reviews
Beauty Junkie Expert Level 4
Review for: Medium Brown more...
I’m super bummed I didn’t like this more. I love that it comes with a spoolie on one end and I love the shape of the actual brow product. But this is just patchy and not cute on me. For the price I’m not that upset about it, I’ll keep trying to work with it. I have pretty thick natural brows so maybe this is just not the best product for me.
Crowned G.
229 reviews
Beauty Junkie Expert Level 4
Review for: Medium Brown more...
This is a great eyebrow product! It is dirt cheap ($2.19 at Walmart) and it gets the job done. The only issue I have with it is I feel that the spoolie bristes are too soft to actually brush the eyebrow in place and it is more of a filling in product, not a product that will keep your eyebrows in place for a long period of time. So this will be a good pairing to use before a brow pomade. 5/5 🌟.
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