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wet n wild Photo Focus Pressed Powder
8 varieties available

wet n wild Photo Focus Pressed Powder


4.0 out of 5 stars
  • 5 Stars50%
  • 4 Stars24%
  • 3 Stars10%
  • 2 Stars5%
  • 1 Star11%
3.97 / 5 based on 62 Reviews


Your smartphone just met its makeup match. Pack this genius pressed powder in your bag for endlessly amazing photos every time. Light-diffusing pigments give your skin a veil of silky natural looking perfection in photos and IRL. Wear it alone, on bare skin or over Photo Focus foundation for a flawless finish. 

  • Sets makeup with an unbelievably soft, satin finish
  • Reduces shine throughout the day
  • Each shade covers a range of skin tones


Talc, Silica, Boron Nitride, Nylon-12, Caprylic/Capric Triglyceride, Polysorbate 80, Kaolin, Cyclopentasiloxane, Synthetic Fluorphlogopite, Lauroyl Lysine, Dimethicone, Trimethylsiloxysilicate, Phenoxyethanol, Polybutene, Caprylyl Glycol, Dimethicone Crosspolymer, Xanthan Gum, Hexylene Glycol, Ethylhexylglycerin, Triethoxycaprylylsilane, Water/Eau, o-Cymen-5-ol, Dimethicone/Vinyl Dimethicone Crosspolymer, Tin Oxide, Dimethiconol, Aluminum Hydroxide, Methicone, (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891.

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Top Questions See all 1 Q&A

wet n wild Photo Focus Pressed Powder
wet n wild Photo Focus Pressed Powder
Reviews (62)
Q&A (1)
Media (8)
Tarah L.
14 reviews
Review for: Neutral Buff more...
Always seem to grab this product when I need a light powder. 
This product is great to throw on top of liquid foundations or BB and CC creams when you need to remove just a little shine. It looks natural, easy to apply and doesn't look cakey. 
I love using this on photo days because it doesn't remove ALL of my shine and doesn't let the flash make my forehead look like a floodlight. My only complaint would be that sometimes you really have to get your brush in there to get a fair amount of product. This product will not completely mattify your skin, but it does dull down shine and oiliness if you have issues with that. 
Amanda C.
32 reviews
Beauty Junkie Expert Level 1
Review for: Warm Light more...
For me this product was a complete dud. I took my powder brush as I would with any other powder I would use and swirled it in the pan...nothing. I swirled it again...nothing. So I took my finger and swirled it in the pan thinking surely I would be able to see the powder on my finger tip...guess what I saw...yep...you guessed it...NOTHING! Now I don’t know if maybe I got a faulty product or if this is the experience a lot of people are having with this product but I have to say I was shocked! So far I have liked most of the photofocus products...but this was definitely the black sheep of the family. 
Rachel C.
53 reviews
Beauty Junkie Expert Level 1
This powder is the worst. I bought it from Walmart for a little under $5. I really like wet n wild products, so I was excited to add this to my makeup routine after running out of my most recent powder (Maybelline FitMe). The color match is fine, but it is the firmest pressed powder I have ever encountered. So firmly pressed that it makes it nearly impossible to get any product out on a brush. I’m considering crushing the powder into a loose powder to get my money’s worth. Will not be purchasing again and am very disappointed
Amanda S.
Pittsford, NY
93 reviews
Beauty Junkie Expert Level 4
Review for: Neutral Buff more...
I have entirely used up one of these powders and I love it. It feels very lightweight and is one of the only pressed powders that looks decent under my dry undereyes. It is great for setting your makeup but not looking cakey or super matte. I do not think this powder is great at keeping you matte all day, but it does help keep your makeup in place. It is so lightweight and looks great on the skin. I think it would be hard to use too much. I am looking forward to repurchasing it.
Mai T.
265 reviews
Beauty Junkie Expert Level 4
Review for: Warm Light more...
The product is very packed in this so you have to get your brush and dig and swirl it to get product onto the brush. It can be annoying having to do that every time but this product is good to have around to blot your oily skin throughout the day. I like how subtle of a glow I still have after using this. It doesn’t completely mattify like the rimmel one but it’s easier to travel with because of the packaging.
Jennifer C.
129 reviews
Beauty Junkie Expert Level 2
So I tried this pressed powder and I really really liked it when I 1st put it on, but pretty much that excitement was gone within an hour. It settled into my fine lines and I tried it with a different primer underneath my foundation, but it's still it only extended the life maybe a little bit longer It's not something I would wear if I was going to work for 8 hours or going out with my friends or on a date because I think that it just draws more attention to those problem areas that women tend to get over time. However I would say that if you're younger and you don't have those fine lines and if the elasticity in your skin is really really good then definitely give it a try because I was really impressed at 1st and it's not an expensive product to just try.
Hailey W.
3 reviews
Review for: Warm Light more...
I was disappointed with this powder I go to dip my brush and nothing! I Swirl my brush harder not a trace of powder! I was thinking there was a wax top coat of some kind like the elf highlighter where you need to scrape the top of,the powder worked fine after that but 80% of the product was gone not worth it. From now on I’m going to stick with my Rimmel stay matte.😔
Michelle L.
37 reviews
Beauty Junkie Expert Level 1
Review for: WW821E_3 more...
I bought this powder because KathleenLights mentioned it in a previous favorites video. I think the powder I got was a little too pressed, so it makes it really hard to pick up any product. I find myself having to use my finger to see if I'm picking up any product before going in with a brush. The shade matches me pretty well. It's got a little bit of pigmentation to it, but nothing to contrast against my foundation shade. It's also mattifying and it doesn't have any flashback. But, I don't like the extra effort I have to put in to pick up product. Overall, it's a nice affordable powder but I much prefer my Rimmel Stay Matte. 
Dyamond W.
155 reviews
Beauty Junkie Expert Level 3
Review for: Golden Tan more...
I wasn’t a fan of this product and I don’t recommend it. I don’t have anything good to say about it because it left me looking a chalky mess. My face was literally a walking chalkboard.
Gabriela j.
29 reviews
Beauty Junkie Expert Level 1
Review for: Warm Beige more...
I love this powder I use it to get a flawless look I didn’t get no flash back and I had a matte finish it was easy to use the only bad thing about it was that it didn’t last all day but that’s only because where I live it get to 100+ degrees but I definitely recommend
Ella B.
61 reviews
Beauty Junkie Expert Level 1
wet n wild Photo Focus Pressed Powder Is this powder good for dry skin? How pale is the lightest shade?

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wet n wild Photo Focus Pressed Powder
wet n wild
wet n wild Photo Focus Pressed Powder