wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,554 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8554)
Q&A (460)
Media (1716)
Patricia G.
La Push
2 reviews
Review for: Cream Beige more...
Whilst I had such high hopes for this foundation, unfortunately it’s just not for me. The coverage isn’t bad but it’s consistency is a bit paint like and smells as such. Not sure why but it also burns so if you have sensitive skin I would not recommend. I will not be repurchasing sadly.
Carissa A.
34 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: Golden Beige more...
I bought this foundation because I’m trying to find cheaper options in comparison to my expensive foundations (makeup forever, este lauder double wear, and mac). I can’t say that I would buy it again. It has a really weird, funky smell to it. It almost reminds you that you’re using cheap makeup. I also don’t like that it leaves your skin super sticky. Which makes it hard to use powered blushes and contouring powders. I do have a history of mild acne breakout and this product made them worse. I think my skin is sensitive to an ingredient in it because i also felt a “burning” sensation after applying.
Mara D.
New Hyde Park, NY
90 reviews
Beauty Junkie Expert Level 3
Purchased at: Walgreens
Review for: Nude Ivory more...
Wanted to love this foundation because it’s a great price and I heard so many great things about it, but it looked awful on my skin! My mom actually commented the day I wore it to let me know I shouldn’t keep wearing it, that’s how bad it looked.
Baylee W.
Spring Park
46 reviews
Beauty Junkie Expert Level 1
Hate this foundation. For one is smells disgusting- like paint. I did not like the way it looked on my skin, looked splotchy, patchy, and just horrible! The coverage was decent, maybe medium? I guess for $5 I didn’t expect a crazy good foundation but I don’t understand why beauty bloggers are raving about it. I have used it once and will most likely never use it again or ever purchase it again. 
Katelyn J.
32 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Not the biggest fan!!!!!!! I was so disappointed that this foundation didn't work for me I had seen many you tubers review this foundation saying this was one of the best drugstore foundations they had every bought. In my opinion it is not the best it just laid on the skin, was cakey, and overall was just not my favorite. If looking for an inexpensive foundation I recommend the Maybelline Fit Me - Matte and Poreless or Dewy Smooth 
Crystal W.
Mebane, NC
19 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I was not a fan of this foundation. I saw so many people rave about this product, and was so disappointed when I actually bought it and tried it for myself. It had no coverage and seemed to just set into my pores and fine lines. It is very affordable, but if you're looking for any kind of coverage, I'd try another foundation.
Selena V.
Visalia, CA
37 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
I didn't not like this product it's has a very strong chemical smell like paint and it feels so heavy on your skin. It's make your face really oily. I don't recommend this product.
Samantha R.
84 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
I feel like I’m the only person in the world who didn’t like this foundation! I couldn’t blend it at all, it was so streaky and dry! It stuck to every dry spot and made my face look patchy. I gave mine away and would definitely not repurchase.
Sara M.
13 reviews
Review for: Buff Bisque more...
If I could give this foundation 0 stars I totally would. I don’t think that this foundation was at all the best because if you have really oily skin like I do it just separates and it looks caked on your face. I wouldn’t recommend this to people with oily skin.
Kellci M.
37 reviews
Beauty Junkie Expert Level 1
Purchased at: ULTA
Review for: Porcelain more...
Bought this because soo many YouTubers recommend it.. still trying to figure out why. It applies horribly. Tried applying with a beauty blender and a brush, still looked terrible and patchy. Literally slides off my skin. If that wasn’t enough, it smells like paint thinner. Safe to say that I ended up returning this.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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