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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,369 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8369)
Q&A (455)
Media (1670)
Estela B.
Pearson, GA
17 reviews
Beauty Junkie Expert Level 4
Review for: Classic Beige more...
I have a hard time finding a foundation that works for my skin, I absolutely loved it, I have combination skin (dry and oily in some places) and it works for me, stays on all day and doesn’t feel like my face is melting in this south ga heat. I would recommend it to anyone, I get compliments on how natural it looks when I use it.
29 reviews
Review for: WW369C_3 more...
hands down i hate this product. this formula was so disgusting. it’s really heavy on my face. it is so cakey and literally smells like paint. the product is so sticky. i don’t recommend anyone to use this.
Gianna C.
Lake Worth, FL
71 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
This is a good affordable foundation from the drugstore. I used to love this until I applied it in the sun one day and discovered it had a pink undertone. It has a dewy finish and doesn’t dry Matte. I recommend to try Maybelline fit me.
Carly B.
91 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
This is the first drugstore foundation that actually had my shade. It looks really good on and has pretty good coverage without being too heavy. However, the biggest downside of this foundation is the smell. When you first apply it it smells like chemicals and paint. I would still use it again though because the price is definitely very good
Ciara K.
Mckinney, TX
154 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
This foundation is a dream come true. First of all, it's $5. Second, it has AMAZING coverage. Third, the color range is great. It blends easy, no patches. I LOVE THIS FOUNDATION
Satilia F.
63 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
The pros; breathable, matches my skin tone nicely cons; doesn't dry completely, sometimes requires a few coats. Overall my daily foundation for now, definitely good on a budget.
Kaitlynn C.
Hattiesburg, MS
105 reviews
Beauty Junkie Expert Level 2
Worst foundation ever. It covers blemishes okay, but then after a few hours of wearing, the foundation settles into fine lines and moves around on the skin. It is cheap, but there are other affordable drugstore foundations out there.
Elizabeth H.
Syracuse, IN
109 reviews
Beauty Junkie Expert Level 1
I reach for this before my higher end products most of the time! You cannot beat the price! I use a beauty blender to dab the product on and it leaves a nice smooth finish. Stays all day without smudging, even in the heat of summer! Here I am wearing rose ivory!
Courtney B.
72 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
The best drug store foundation I have ever bought before. The smell is a bit gross but once it dries you don't smell it and it leaves your skin looking amazing and full coverage
Kristian J.
2 reviews
Review for: Buff Bisque more...
One of the best drugstore foundations!! I have oily skin and I do find that I do get oily in my t zone with this foundation but nothing a little powder or blotting can’t fix! This has been my go to foundation for the last 5 months! The foundation looks beautiful on the skin and the price is amazing!!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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