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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1673)
TaylorRae M.
122 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I adore this foundation!! It has medium coverage that can be built up to full and it applies like a dream! It makes my skin look so nice and it’s affordable. You can’t lose with this foundation. The only issue I have with this is that it smells like paint and sunscreen, but for the gorgeous finish you get from this, I doubt you’ll mind!
Hannah C.
10 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This foundation is very nice and has great coverage, but I gave it 3 stars because it is very very cakey on dry skin and tends to crease around the eyes and mouth. It also has a very strong smell similar to paint and it can oxidize quite dark on the occasion. Other than that I think it would be a great cheap foundation for oily skin.
Stephinae H.
23 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I bought this foundation from Walmart after reading online reviews. The foundation matched my skin and blends out evenly. It is full coverage. The price was under 5 dollars. The only drawback is the scent. But once it is dry on my face you can no longer smell it.
Lindsey M.
Conway, AR
78 reviews
Review for: Shell Ivory more...
This is the most beautiful full coverage matte foundation at the drug store. I love the finish so much and the price! It is so dang cheap. I use this product every day and I recommend it to a lot of people. The ONLY thing that I don't like is the SCENT. It literally smalls like you're putting nail polish on your face. SO so strong. But other than that, I haven't been let down!
Shanejah L.
peoria, IL
201 reviews
Beauty Junkie Expert Level 4
Review for: Espresso more...
I don’t know what to say about this foundation. If you can find your shade and undertone then I say pick it up. It has a decent amount of coverage but the undertones are really off. It also smells like a fresh can of paint so be weary of that
Meghan K.
17 reviews
Review for: Soft Ivory more...
I love this foundation so much! The price is amazing and it makes my skin look great. I have 2 different shades that I either wear on their own or blend together. Highly recommend!
Hannah N.
Hemet, CA
113 reviews
Beauty Junkie Expert Level 2
This foundation is my go to! I love the formula and I love the range of colors. I think wet n wild did a great job with this foundation! The only thing I would change is that i wish it had a pump instead of the spatula. It doesn't make my face feel heavy and it's matte which I love. I highly recommend this foundation!! wet n wild Photo Focus Foundation
Leticia G.
Davidson, OK
8 reviews
Review for: Desert Beige more...
Best color that fits my skin perfect ❤️I would recommend this for girls my skin tone sometimes I look to pale but sometimes I look too dark this one makes me look the right shade 😍
Billie D.
Okemos, MI
39 reviews
Beauty Junkie Expert Level 1
I do really enjoy the coverage and look of this foundation. However, my winter skin has a lot of dry patches and this clings to them a lot. Otherwise, I always get compliments on how nice my skin looks when I wear it! The colors are pretty nice too as they offer many warm, cool and neutral color options, though they could expand deeper.
Yelena M.
Lake Worth , FL
199 reviews
wet n wild Photo Focus Foundation I just bought this today and I freaking love it!!! It goes on beautifully. It's easy to blend and definitely full coverage. I didn't need to apply any concealer with this foundation and this actually saved me time when I put my makeup on. The thing I love more about it is that it gives a matte finish.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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