wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,793)
Q&A (487)
Media (1762)
Shelby J.
38 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
I think this is a great foundation for the formula, the longevity, the weight, and most of all...the price! The only downfall is that it smells like paint, but that’s something that doesn’t personally bother me.
raquel j.
Boca Raton
33 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This one is hands down my favorite affordable foundation. Totally worth it. I have two of them: one when I’m tan and one when I’m not. It’s super lightweight and it gives you medium coverage. I buy it everytime.
Lilia B.
Chi, IL
49 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
My shade is Peach Natural, I love the color, I don't like the smell of it, the foundation lasts 8 hours.
I will buy it again, It is good for all kind skin type.
Great price.
Adrianna H.
clinton corners
17 reviews
Beauty Junkie Expert Level 1
This is a good foundation when you first put it on, but for me I notice within 20 min around my nose it seriously brings out my pores. But that could just have to do with my skin type
Shanna P.
136 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This has become my holy grail foundation. Which is great given that the cost of it is something that is easily attainable. I use a wet real techniques sponge to blend it out and the finish is flawless. It is one of those ones that is my skin but better situations, and doesn't look cakey or makeupy but definitely covers just about everything. 
Emily M.
W Henrietta, NY
10 reviews
Review for: Shell Ivory more...
Best drugstore foundation I’ve used so far. It may be 5 dollars but it preforms like a high end foundation. I think it works even better than some of the foundations on the market right now. Worth the purchase.
Alexus M.
174 reviews
Beauty Junkie Expert Level 3
Definitely give this drugstore foundation a 5/5 because it’s amazing! Comes in nice shades, and used awhile ago and can’t think of anything too negative about it. Maybe gets a little dry but not enough to give this a low rating. Maybe try a glowy primer with this foundation over it! Also, smells like paint. Literally, identical. Fades, but if that’s something that may get to you pretty bad then don’t recommend. Other than that, good product!
Hannah O.
Owasso, OK
197 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is my absolute favorite foundation. I recommend this to everyone looking for a good full coverage foundation. It has a matte finish, full coverage, and is long lasting. There is a large variety of shades to choose from. It’s also very affordable. Honestly, I’d choose this over a high end foundation. Overall I love this product, it’s amazing!
Cassie B.
California, MD
116 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I'm sorry to say I hate this foundation. I heard many good things and I thought I would love it. I find it to be hardly any coverage, patchy and doesn't blend well on my skin at all.
Taylor S.
Perry Hall, MD
51 reviews
Beauty Junkie Expert Level 1
By far my favorite drug store foundation. I enjoy the spatula applicator and the coverage is full without looking cakey. The color range is lacking but the product itself is amazing.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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