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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,388 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8388)
Q&A (456)
Media (1673)
Sydney H.
109 reviews
Beauty Junkie Expert Level 3
One of my favorite foundations. It’s not cakey or thick. It is a very thin foundation that is full coverage while give your skin a skin-like appearance. This is great for all skin types. It also last a pretty good amount of time. wet n wild Photo Focus Foundation
Andrea A.
Edmond, OK
455 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige, Classic Beige more...
The coverage on these are amazing, especially for the price! It feels light on the skin, and looks amazing. Unfortunately, I have combination/dry skin and this foundation makes me an oily mess by the end of the day which I have never had happen with any other foundations. I still use it, I just have to remember to touch up for the oil occasionally.
Beautybyhaileyy P.
spring lake
221 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I really like this foundation for a very light scuttle day. It is very lightweight light to medium coverage but long lasting. I work 8 hours a day cleaning a high school all day long wore this and it never budged.
taylor r.
79 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
this foundation is so affordable from the drugstore. I love this foundation, just wish they had more shades to choose from. if you do not like scents to your products, do not purchase bc it does have a paint smell. the application is much different. not a pump or a glass tube you pour out of. it has a spatula type applicator. super useful. 
Shaelynn W.
Waukesha , WI
110 reviews
Review for: Cream Beige more...
For a 5 dollar foundation, this works wonders. It actually leaves a matte finish and isnt too heavy on the skin . It does get oily throughout the day, but i have oily skin . for the most part you really get the most bang for your buck.
Kaia K.
East Orange, NJ
215 reviews
Beauty Junkie Expert Level 3
Review for: Espresso, Mocha more...
I was totally caught off guard after using this foundation this is a really really good foundation its better than some high end foundations I tried . It’s super affordable. Has a decent shade range .
Maya H.
Fairmont, WV
61 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I was on vacation and left my foundation at home. I ran to the closet Target and didn’t want to pay a lot of money for a new foundation so I ended up picking this one. The coverage on it is amazing it’s pretty full coverage. The only complaint I have is it’s pretty sticky and it never fully dries. But once your set it with some powder it’s fine!
Abby W.
Vero Beach
78 reviews
Beauty Junkie Expert Level 2
Overall a decent foundation. It hard to blend without it looking grainy so you have to work at it to get it to apply nicely. I do like this foundation though because it’s very lightweight and isn’t cakey or thick. It’s a thin foundation that has medium coverage which is what I like!
Katja M.
New york
67 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque, Shell Ivory more...
I have dry skin and this foundation gives a lightweight satin finish. It’s easy to pick out a color based on undertone and despite the scent of it smelling like paint. The product is my top 5 fav at the drugstore.
Magen H.
Sedalia, MO
491 reviews
Review for: Cream Beige more...
This product was good for me. It was very liquid-y and thin and went on easily. It provides good coverage and matched my olive/tan skin tone well. I did not like that I felt like I could see that I was wearing it, pores and baby hairs stood out. This isn’t my go-to.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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