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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Krissy P.
Jasper, AL
69 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
My all time favorite foundation. I have tried many drugstore and high end and keep coming back to this one. I wear the matte finish and it makes my skin look flawless. It lasts all day. Really good coverage and lightweight. I wish it came with a pump. The smell is a little strange but I don't mind it considering the quality of the foundation. 
Sydney H.
109 reviews
Beauty Junkie Expert Level 3
One of my favorite foundations. It’s not cakey or thick. It is a very thin foundation that is full coverage while give your skin a skin-like appearance. This is great for all skin types. It also last a pretty good amount of time. wet n wild Photo Focus Foundation
Alexsia B.
Temple Hills, MD
62 reviews
Beauty Junkie Expert Level 4
I love how inexpensive this product is! The coverage is medium to buildable. It does have a very matte finish. The two downfalls I have about it is the shade range and smell. It smells like paint.
Holly S.
78 reviews
Beauty Junkie Expert Level 2
This is my all time favorite drugstore foundation! I just finished a bottle in the color nude ivory. I already have a back up of it and two other shades for when I’m darker or lighter depending on my self tan. Honestly the matching concealer and powder are holy grails as well. If you’re looking for an affordable foundation I would highly recommend trying this line!
Ewelina K.
106 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
Really like this foundation for more glam looks! Full coverage without looking cakey. No flashback. And good shade selection. Nice satin matte finish. And would repurchase if I runout!
Lu M.
6 reviews
Review for: Soft Beige more...
in my opinion it is a good basis for its price,
it does its job well for my oily skin, the coverage says it is average but only using two layers is half me. It has a rich smell like banana and has many tones that is good and the price. I love it. if I recommend it.
Danitta L.
Philadelphia , PA
93 reviews
Beauty Junkie Expert Level 2
This foundation has worked wonders for me .. this is my first time buying the coverage with this product is amazing.. it’s not thick and it lasts hours and hours ..I’d love to be the first to recommend this product to anyone THIS HAS BEEN MY FAVORITE FOUNDATION THUS FAR ..
Ashlyn J.
Bowling Green, KY
25 reviews
Beauty Junkie Expert Level 1
This is my current foundation. I originally bought it for the cheap price, but it works really well. It has a strange smell, almost like a chemical, so if you're cautious about that, I wouldn't recommend it. It's a very buildable product though, and starts of with a medium coverage. The foundation has a satin like finish and there is no flashback.
Maya H.
Fairmont, WV
61 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I was on vacation and left my foundation at home. I ran to the closet Target and didn’t want to pay a lot of money for a new foundation so I ended up picking this one. The coverage on it is amazing it’s pretty full coverage. The only complaint I have is it’s pretty sticky and it never fully dries. But once your set it with some powder it’s fine!
Beautybyhaileyy P.
spring lake
221 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I really like this foundation for a very light scuttle day. It is very lightweight light to medium coverage but long lasting. I work 8 hours a day cleaning a high school all day long wore this and it never budged.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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