wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,789)
Q&A (487)
Media (1758)
Hannah F.
Corbin, KY
49 reviews
Beauty Junkie Expert Level 1
I would consider this to be a medium coverage foundation, and I found that it was okay for the price. There was breaking around my nose within a few hours, but was great other than that.
Angelica T.
57 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This is one of my favorite foundations! It has full coverage! And it is easy to apply! I use it a lot on my makeup tutorials! Gives a nice matte finish. I would definitely buy it again! And highly recommend this affordable foundation!
Fia A.
Lynnwood, WA
44 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Cream Beige more...
My holy grail of foundation. I just love the coverage it gives. Good for all skin types. You get great coverage but it smells like paint which isn’t too bad lol medium to full coverage I believe. And would recommend.
Deena H.
Wentzville, MO
119 reviews
Beauty Junkie Expert Level 3
One of my fave go to foundations! Leaves a great matte but natural finish that is buildable to a more full coverage look. My only complaint is that there is not a greater shade range! Oh and the scent, it smells kind of like paint. The small does not last at all, and it never breaks me out or anything. Looks flawless even after a full 12+ hours of wear.
Alexia A.
7 reviews
Review for: Porcelain more...
This is one of the strangest smelling foundations I’ve ever used, if you can get past the smell of paint thinner then it’s usable. With a small plastic applicator (if you use the applicator) it’s easy to apply, literally just like paint. It’s long lasting which is why I gave it two stars but if you rub your face even the slightest it begins to peel up.
Faye D.
32 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This foundation is full coverage and cheap. So I love it. The only reason for 4 stars is it smells like paint. It's super easy to apply and use. I have normal skin and I works. I just got it again for my winter shade
Savannah W.
Lancaster, OH
38 reviews
Beauty Junkie Expert Level 1
If I could give this 0 stars I would. There is SO MUCH flashback using this, it’s unbelievable! Don’t take a picture with flash wearing this foundation. I’ve tried using this with and without setting powder, and I still had flashback... don’t recommendwet n wild Photo Focus Foundation
Violet C.
Las Vegas , NV
115 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
By far the beat drugstore foundation I have ever tried, it glides on so perfectly and it’s lightweight with medium/full buildable coverage. It lasts all day, especially with a good setting spray! I also love how there are 20 different shades. So there is a variety for everybody. wet n wild Photo Focus Foundation
Alexis M.
Griffin , GA
291 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
All I can say is “WOW!” If you haven’t tried Wet n Wilds products in the last few years then you need to. They have really stepped their game up and this foundation is no exception. It has great coverage and lasts all day, the only problem I have is the scent, it’s kind of a painty smell, but it fades quickly. I totally recommend wet n wild Photo Focus Foundationto everyone to try!
ashlee w.
427 reviews
Beauty Junkie Expert Level 4
Review for: Rose Ivory more...
This started off as a beautiful foundation, but ended up oxidizing on me pretty bad. Wet N Wild has been stepping up their game in the past couple years.. I just didn't like this foundation on me. I handed it over to a friend, who has fallen madly in love with it, so it's not all bad. I just wish it would have stayed the color it was upon application.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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