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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (455)
Media (1670)
Mariss H.
19 reviews
Review for: Nude Ivory more...
Giving this product only 3 out of 5 stars. I do like it. I do like the price point. It is definitely full coverage. It does oxidize and it does have a odd smell. It’s not super heavy but it is not lightweight either. You can feel it on the skin. If you want to spend a low amount of money and get good coverage I’d recommend trying it and seeing if you like it.
Kasey E.
108 reviews
Review for: Other more...
Could not find my shade , and was not able to mixed shades together . The one I did try turned orange . A little bit heavy on the skin . Smells like paint thinner but doesn’t last . Good coverage
Julia M.
81 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
Most of the time this foundation looks absolutely flawless, but there are some days, most likely when I put too much on, that it looks super chunky! I think it’s user error, but I can’t be sure! It’s always a risk to use
Ally G.
United States
38 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This is an okay foundation. I blend mine with a brush and streaks are visible - even after attempting to blend for a long time. Maybe a beauty blender would work better for this foundation.
Tara C.
Flushing, MI
451 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I purchased a shade too light but thought it was a decent foundation even still. It has a great price tag and wears okay too. With the right primer and powder, application can look flawless.
Raphaela G.
Marlboro, NJ
63 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
Okay, if you can get past the smell of straight paint thinner, this foundation is pretty awesome. The coverage is great, it’s matte and hides the appearance of pores, and it’s long lasting. On top of that it’s super cheap and the shade range is pretty good for a drugstore brand. I really like this foundation and I recently used it when I was doing stage makeup
This foundation is nice. It has a smell that I don't enjoy so it's hard for me to keep it on all day but it does have nice coverage. I wouldn't say it has a variety of shades, I was not able to find a shade that fit me.
Jade J.
6 reviews
Review for: Other more...
This product is ok, if u like a subtle look. It is not full coverage. It’s basically like a B.B. cream. It also has a weird smell but it works. For my face I don’t like a matte foundation but if you do you want this one.
Emily S.
West Warwick , RI
87 reviews
Beauty Junkie Expert Level 2
I love this foundation probably one of my favorites!! It's long lasting doesn't cake up on the face. Amazing for photos and best of all its soooo affordable! There's I dojt like about the foundation. Everything wet n wild has I love ! wet n wild Photo Focus Foundation
Jasmine P.
Sweetser, IN
57 reviews
Beauty Junkie Expert Level 2
I purchased this on a whim while out of town and I am glad I did! The shade match was amazing, the affordability made my wallet happy, and the cover made me smile! I would highly recommend to anyone on a budget or not!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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