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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,356 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8356)
Q&A (454)
Media (1664)
Dana F.
Seneca Falls
15 reviews
One of the best drug store foundations I’ve used. A little goes a long way and it has buildable coverage. Works well with the photo focus primer and setting spray. Other powders go over it smoothly, and it doesn’t end up looking cakes after an hour of wearing!
Shae S.
Knoxville , TN
153 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
Everyone raves about this foundation but it seriously broke me out so badly. It has such good coverage, but not good enough for my skin to look horrible!! It also smells like paint thinners.
Nadine B.
Hanover Twp, PA
124 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
I have NEVER been impressed with a Wet N Wild foundation before! Well, all that has changed! This foundation formula is like pigmented water and covers everything while also looking like your own skin!! A little goes a LOOONG way! The price is INSANE for this foundation and I will definitely repurchase!
afton h.
141 reviews
Beauty Junkie Expert Level 4
This foundation has a very healthy finish. It looks really good and wears well. It is easy to blend and never looks cakey or unnatural. It does however smell like paint thinner, but once its applied the smell goes away you dont smell it all day. I love this product especially for the price.
Amber V.
Inverness, FL
146 reviews
Beauty Junkie Expert Level 2
I love this foundation. It has beautiful coverage. It’s $5! How can you even go wrong with that price? I had the wrong color for my skin so I have to pick up a new one, but I will be doing so because of how amazing it is. I wish there was a pump on it and wish it didn’t smell like paint, but neither are worth me giving up on this foundation and how amazing it is
thalia j.
79 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This foundation is super affordable, I like using this on my everyday makeup for when I'm working, you can build the coverage. I choose a color deeper than my tone, but for next time I will choose the correct one. wet n wild Photo Focus Foundation
Nubia G.
235 reviews
Beauty Junkie Expert Level 3
Recently re-discovered this again looking for foundation in my make up boxes and I gave it another go and Idk why I stopped using it!! Affordable and very nice!! I love it. Looks good and makes my fave look even and nice. Really happy I re discovered it again. It's like almost my holy grail foundation since I'm on a budget this year. Will be buying again and again 😂
Max C.
Vernon, CT
51 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
Honestly a holy grail. Super buildable coverage so I can go from man to drag queen with a few extra scoops of foundation. Pretty diverse shade range which I appreciate and enough undertones at every shade to make sure I don't come out looking sunburnt every time. Will purchase again.
Rheanne E.
Portales, NM
20 reviews
This foundation has gotten A LOT of hype on pretty much every kind of social media and review site. But, at such a low price, I was still skeptical of it. I was at my local Walmart looking for a new foundation and I noticed that this was the cheapest option there. I wasn't expecting it to be great, but I figured that for the price it wouldn't hurt to give it a try. Now, I certainly don't think this is the best foundation out there, you can even find better drugstore options, but this is really good for the price it sits at. The official Wet n Wild website lists 20 color options, but my Walmart only had 6 of them. Narrowing my options, even more, the two lightest shades were sold out! I am a pretty pale person and I think one of those shades would have been a better option. I decided to try the lightest shade that was there anyways because it didn't look like it was going to be too much darker. I was wrong. My problem wasn't even that the shade was too dark for my natural skin-tone; it was that the shade ended up looking so orange. I looked up other shade swatches and, in reality, it seems like some of the shades don't match natural skin tones. Anyways, I ended up buying the shade "Buff Bisque", the seventh darkest shade in the full lineup.

My first impression rates this product pretty high. The packaging definitely seems more professional and high-quality with a nice solid glass bottle and spin-off top. The applicator is unique because it is a paddle (which I ended up loving for applying the product). I felt like the foundation was best applied with a damp beauty blender. The coverage is medium and buildable. It feels very lightweight and comfortable. I did notice it starting to separate throughout the day. At the end of the day, when I took my makeup off, I noticed a few small bumps (which seems to be a reoccurring issue many people have). If you have dry skin, the foundation will cling to those dry patches.
trisha d.
83 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I like this foundation overall. The only thing i didn’t really like is the smell. It smells like paint which is not appealing. It doesn’t last to long thankfully. I feel like it starts to dry pretty quick but that’s not a deal breaker for me. The coverage is medium and pretty even. I would recommend blending out with a spike and not brush if you have dry spots.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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