wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
Kasey E.
110 reviews
Review for: Other more...
Could not find my shade , and was not able to mixed shades together . The one I did try turned orange . A little bit heavy on the skin . Smells like paint thinner but doesn’t last . Good coverage
Mariss H.
19 reviews
Review for: Nude Ivory more...
Giving this product only 3 out of 5 stars. I do like it. I do like the price point. It is definitely full coverage. It does oxidize and it does have a odd smell. It’s not super heavy but it is not lightweight either. You can feel it on the skin. If you want to spend a low amount of money and get good coverage I’d recommend trying it and seeing if you like it.
Alecia V.
Pounding Mill, VA
264 reviews
Beauty Junkie Expert Level 4
I tried this in the past recent months and it was okay for me but seemed to just sit on top of my skin it didn't give it the look I wanted. It could just be my skin type I have oily spots in places and dry in others. I prefer fit me foundation over this one.
Julia M.
81 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
Most of the time this foundation looks absolutely flawless, but there are some days, most likely when I put too much on, that it looks super chunky! I think it’s user error, but I can’t be sure! It’s always a risk to use
Tara C.
Flushing, MI
451 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I purchased a shade too light but thought it was a decent foundation even still. It has a great price tag and wears okay too. With the right primer and powder, application can look flawless.
This foundation is nice. It has a smell that I don't enjoy so it's hard for me to keep it on all day but it does have nice coverage. I wouldn't say it has a variety of shades, I was not able to find a shade that fit me.
Ally G.
United States
38 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This is an okay foundation. I blend mine with a brush and streaks are visible - even after attempting to blend for a long time. Maybe a beauty blender would work better for this foundation.
Chey R.
67 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
not my favorite from wet n wild, i love almost every product besides this foundation. it didn't look nice on the skin and was not easy to apply. it smells like paint and is super thick and uncomfortable. after 10 minutes my skin started to tingle and burn. i took it off right away and ended up giving the foundation to my friend who loves it. not for everyone!
Alessandra c.
Brooklyn , NY
50 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I am obsessed with this foundation. Not only is it affordable but it is amazing! Leaves skin with a beautiful long lasting matte finish which I love. It is medium coverage but can definitely build it up to how ever much coverage you desire. I use it for a lot of my special occasions since it is formulated to look good in photos. You can't go wrong with this.
Stephani R.
105 reviews
Beauty Junkie Expert Level 2
This is one of my favorite foundations from the drugstore. I'd say it's a medium to full coverage and it is buildable. It doesn't settle into my fine lines as much as other matte foundations do. Plus it doesn't cost alot! I've really grew to love wet n wild. I will purchase again.
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.