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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Nicole N.
Hopatcong, NJ
583 reviews
Beauty Junkie Expert Level 5
Review for: Other more...
I picked this product up at Rite Aid for about 6 bucks, I grabbed it because everyone on YouTube raves about it, but I am returning it, I think it's awful, first of all it smells like straight up paint, also it makes my pores look even more enlarged than they already are, and I have combo skin, and it clings to any dry patches I have, definitely don't recommend this foundation
Mindy C.
West Memphis, AR
233 reviews
Beauty Junkie Expert Level 3
This is an awesome foundation, and super affordable. I have only skin, and this foundation control the oil and is long wearing. It looks awesome on my skin. Love it. The only downside is the initial strong paint like smell that goes away as it is blended out. wet n wild Photo Focus Foundation
Katelynn S.
Olive Branch, MS
33 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
So this foundation was recommended to me by my fellow makeup lovers! It goes on well, it's really thick so a little goes a long way! It doesn't oxidize on me which was great! It actually fits my skin tone, which is something I have a hard time finding. But it does have an odd, paint like smell. That's honestly the only complaint I have. It's great quality for the price.
Delaina L.
Austin, TX
103 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
My favorite MUA uses this on my skin whenever we shoot. I was amazed when she told me she mixed the Wet n Wild Photo Focus Foundation with another high-end foundation to achieve the perfect blended look. Who knew? I use it now whenever I shoot and will be purchasing another when I run out.
Sumaya A.
Saint Petersburg
15 reviews
Beauty Junkie Expert Level 1
Review for: Caramel, Other more...
Lasts all day, smooths out skin, very light weight feel, medium to full coverage. Would be my holy grail if it did not emphasize pores and texture on my face. Highly recommend this regardless!
Ella O.
35 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Love this foundation! It’s only $5 too! I just got it today and I’m already obsessed! It works for all skin types and glides on effortlessly! You can layer it to get your desired coverage too!
Review for: Porcelain more...
Wet n Wild Photo Focus Foundation is hands-down the best drugstore foundation I have found, thus far. I was a little concerned I wouldn't like the applicator paddle, but it's actually amazing! I put some around my face and then either use a beauty blender or brush to even it out. This foundation is comfortable, long lasting, and smooth. Highly recommend trying it out :)
Yasmin d.
159 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I don’t recommend this foundation I just bought it a couple days ago to try out a new foundation and I really didn’t like it , it’s not matte nor does it look good when you take a photo with flash , it is not long lasting foundation so girls don’t get fooled by what it says on the back of the wet n wild foundation it does not help eliminate white particle reflection .
caitie w.
Evarts, KY
6 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
Best foundation that I have yet to find. I can wear peach natural or soft beige, both blend extremely well and give me the dewy look that I like, and for the cost, you honestly cannot beat it
Dana F.
Seneca Falls
15 reviews
One of the best drug store foundations I’ve used. A little goes a long way and it has buildable coverage. Works well with the photo focus primer and setting spray. Other powders go over it smoothly, and it doesn’t end up looking cakes after an hour of wearing!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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