wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,083 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,243)
Q&A (523)
Media (1826)
Melissa K.
Tripoli, Tripoli mina
494 reviews
I had used this foundation in the past but wanted to try some different things so I quit using it. After a year, I'm glad to say that I'm returning to this product. It offers great coverage, it's a good match for my skin tone and once applied, it doesn't need setting powder or anything else. It's ready to go. It really does stay on ALL DAY, too. I will never stray again!
Heather d.
Ottawa, ON
278 reviews
Beauty Junkie Expert Level 4
I'm pleased with the shade range and undertone options, but I have found that this foundation just doesn't sit great on my textured dry combo skin. I typically use this to lighten other foundations in my collection rather than on its own as a result. Also, it smells very strongly of paint.
Dusty M.
Waterloo , ON
126 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I'm late to the party on this foundation but I was never able to buy it until recently when I moved to a bigger city.
Aside from smelling like acrylic paint😷
I really really like this foundation. It has a great finish and works so great with my skin. It covers my freckles and i found it didnt settle into my fine lines. I am going to buy more colors soon can use it for contouring too.
Itza V.
3 reviews
Review for: Golden Beige more...
Me encanta esta base, es fácil de aplicar la cobertura es media, modulable a alta pero buenísima, se siente ligera, solo si debe ser sellada perfectamente, el precio ni se diga es súper económica y fui muy feliz de encontrarla en México
Kaytlin S.
Renfrewshire, Glasgow
31 reviews
Beauty Junkie Expert Level 1
Gorgeous foundation. A small amount goes a long way and it just blends and sits on the skin flawlessly. Buildable coverage and lasts for a long time on the skin. I have dehydrated skin and it doesn't catch on dry patches or accentuate anything negative. And so affordable of course!
Doris N.
22 reviews
Beauty Junkie Expert Level 1
Amazing foundation. I gave it 4 stars just because alone it doesn't look so good, plus the color is so light for me but in croatia and serbia they have just the lightest and one other shade, so I mix it with Bourjois Healthy Mix Anti-Fatigue Foundation and then it is flawless.
Alejandra T.
11 reviews
Review for: Toffee more...
Ésta base posee las famosas "BBB" bueno, bonito y barato. Además de tener una amplia gama de tonos y ser un producto "drugstore", ¡No genera para nada flashback! Así que es la base perfecta para un maquillaje de noche o para un evento, o sesión de fotos. ¡Amaría demasiado tenerla!
Jenna J.
Sarnia, ON
66 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I was quite impressed with how much I love a wet n wild foundation. I really like high coverage foundations but they tend to be hard to blend and really thick. I found this foundation to be great coverage and super easy to blend. It has a very silky smooth texture and doesn’t soak in super fast, it gives you time to work with it. I also noticed the difference in pictures how much better my skin looked and I didn’t even need a filter! I found this product was really easy to match to my skin and blended well with my skin color. This will be a regular in my makeup bag!
Lex D.
Glace Bay, NS
82 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
Definitely sheer-light coverage. Evens out my skin tone but doesn’t hide any acne or scarring. Matte finish. It’s not long wearing but it lasts through the the school or work day. It’s cheap so if you’re in a bind it could work, but there are higher quality for the same price.
Kimberley M.
11 reviews
Review for: Golden Beige more...
This foundation was recommended to me by a friend in the US who loves taking photos. A foundation with medium coverage that is buildable, looks fantastic on the skin whether you have oily/ combination or dry skin and looks great all night. And besides, you can't beat the price.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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