wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,199)
Q&A (519)
Media (1819)
Chrissy M.
308 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
I tried this foundation because there was a lot of hype about it. This is a okay product to me. I wish at the store there was more shades. The packaging is basic. The only thing is that the scent, it kind of smells like paint. It does have good coverage. I have dry skin so it the foundation did pick up in my dry spots, it has a matte finish so this would be great for people who has oily skin
Miranda W.
Milton, FL
62 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This is only $5 & it’s amazing , perfect for all skin types & blends really nicely , it’s full coverage & looks so good on the skin ! Feels very lightweight , which is amazing ! I’d buy again no doubt.
Grace T.
106 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
I really wanted to love this because of all the reviews I heard but... Works well in light layers but looks cakey really fast. I have generally pretty smooth skin but when I put this on it actually made me look like I had huge pores because of the way it sat on my skin. The label is also wrong: on the front it says Soft Ivory and the back says Soft Beige so I don’t even know which one it is.
Christiana A.
Lake grove , NY
120 reviews
Beauty Junkie Expert Level 2
Review for: Amber Beige more...
This is my go to foundation! It’s buildable, it blends into great with a dry or dank beauty blender. It’s like a high end foundation for just $5-$6 depending where you buy it. I took on star off for the applicator. I’m not really digging the spatula that it comes with. I’m thinking maybe this would be good with a pump. Other than that, 0 complaints on this foundation. I’ve been using it for 8 months!
Hannah M.
32 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
This foundation is the best drugstore foundation. It’s more on the heavy full coverage side which is perfect for me. It covers all my red spots. It has a matte finish but I like to add wet and wilds illuminating drops to make it Dewey.
Jordyn F.
Thurmont, MD
119 reviews
Beauty Junkie Expert Level 3
This is my favorite foundation ever! It goes on light for day to day usage but it's so easy to build up for a fuller coverage. It's such a beautiful foundation and they have so many colors to pick from!
Brittany N.
Denver, CO
30 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
Wet n Wild has completely stepped up their game! This foundation has been mentioned as one of the best drugstore foundations and I understand why. While the coverage is light, it's buildable, it doesn't crease, and for someone with very oily skin, it stays put. I have tried  A LOT of foundations and this is my go to. For a cheap drugstore foundation, you need to give it a try. 
Bianca •.
Saint Clair, MI
99 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige more...
This foundation is amazing. Nice coverage, last for hours and the best part have a matte finish. The only bad thing is the smell. But this foundation is only 5 bucks so for that you can’t ask for more
Miranda M.
Pleasant Hope, MO
32 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Other than smelling like paint thinner, this medium buildable coverage has a very natural finish to the skin where it doesn’t look to Matte or shiny. This is a great foundation at a great price point.
Mary E.
63 reviews
Beauty Junkie Expert Level 1
It would be 5 stars but... I got the wrong color. It oxidized so much I looked 3 shades oranger. So I got a lighter color. Perfect match color wise.. but the formula seemed different. The darker shade was smooth and blended easily. The lighter shade smeared around and I couldn’t blend it. So color gets 3 stars. The darker formula gets 3 stars. But I would give the lighter formula 1 star.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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