wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,986 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,847)
Q&A (499)
Media (1777)
Abbey S.
131 reviews
Beauty Junkie Expert Level 2
This is currently my go-to foundation
I love how inexpensive it is
Great coverage
No messy and easy to get all the product out with the wand that is attached to the lid!
I keep re buying this!
Jennifer M.
Prime Brook , NS
59 reviews
Beauty Junkie Expert Level 3
I just started using this foundation but so far it has been working out well. It however is very runny but it does apply evenly to my skin and does have good coverage.
lauren c.
Carrickfergus, Carrickfergus
61 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
Hardest product to find in the UK it looked beautiful when first applied but once I finished my make up it was grabbing in place and making me look like I had dry skin
Miskan A.
147 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I used this product when I had a photo shoot at one event and this looked bomb.com !! X it's such an easy application and makes your skin look flawless in minutes xxx
Maria M.
Miami, FL
43 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I love this foundation because it has a very natural finish with good coverage leaving the skin super beautiful and that this brand excellent for its price - quality
Amy B.
73 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
One of the best foundations I’ve ever used. I’m reaching for it over any of my high end foundations. Looks flawless all day long and photographs really well. Must have!!
Chantal L.
Ottawa, ON
266 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
I have to say I had heard so many great things about the Wet N Wild Photofocus foundation and I was a little skeptical. My experience with drugstore foundation has not been the greatest and I used to react to almost everything along with the fact that nothing ever truly matched my skintone. Now the Shell Ivory is a very close match but I wish there was 1 shade lighter in the cool undertones however I can still pull this one off. I do love the formula and finished look of it although it does smell a bit like paint. But I must say I appreciate that it doesn’t have a ton of added fragrances as others do to mask it which may be a good thing and for the price I can handle the slight smell that only lasts a few moments. Overall this is one of my favorite foundations especially in the summer as it does not budge especially when it is warmer and I need to have something with a little more coverage and not worry about it melting or transferring on everything and making me oily and sliding off my face! I highly recommend this one!
Julia A.
41 reviews
Beauty Junkie Expert Level 2
Flawless coverage. I have a hard time finding the perfect colour selection due to how pale i am but they have a great colour selection. Would give five stars but had to take a point away for the strong smell of paint.
Lacey W.
11 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I enjoy this foundation; however, I find that applying with certain sponges it removes some of the product and makes it patchy looking. When applied with a good applicator it works well and lasts around 6-8 hours.
Kayleigh D.
Handforth, Wilmslow
170 reviews
Beauty Junkie Expert Level 3
I actually can't find a fault with this foundation - it's really cheap, there's a shade that's actually light enough for my skin (porcelain), and it lasts well on my skin (dehydrated, oily, sensitive skin). Some people are saying there's a paint smell, but it doesn't bother me, and it goes away completely when the foundation is set. I apply it with a damp beauty blender, then set it with Laura Mercier's Loose Translucent setting powder and Kat Von D's Lock It Setting Spray and it lasts all day - however I do notice it breaking up a little in the areas of my face I touch a lot throughout the day which is easily solved. I love it so much I bought a second bottle so I don't run out as I live in the U.K. Plus it's cruelty free.
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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