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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,368 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8368)
Q&A (455)
Media (1670)
Mackenzie F.
Warman, Saskatchewan
64 reviews
Beauty Junkie Expert Level 3
This is literally my favourite drugstore foundation. It's medium to full coverage and it has a beautiful matte finish. It doesn't dry down heavy or sticky. It lasts all day and doesn't cake up. The only downside is the smell (it's like paint) but it doesn't smell that way once it's dry. I HIGHLY recommend. It's flipping amazing
Sara G.
329 reviews
Beauty Junkie Expert Level 5
This foundation gave me a great medium/light coverage! My skin looks flawless! Blendable and buildable!!!! I set it with a few different powders and sprays and its still demi matte!!!! Really impressive for wet n wild! I ordered this shade off amazon as they were out of it at my drugstore! Its only $5 at the stores!
Megan S.
Edmonton, Alberta
77 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I would rate this foundation a 5/5 but it smells heavily like paint. The finish and the colour are perfect! I have oily to combo skin and it stays on all day without a primer. I would say it's lightweight but can get heavy if you use too much. I will be buying again but the paint aroma is gross. 
William G.
2 reviews
Boom pra caralho uma vês estava em casa e minha mulher estava pintando unhas dão nao esmalte ai fui comprar e comprei dessa marca ela gosta muito bom agora só vou ter que ir nos jogos de Ré que vc é sócia bisão e Raposa não é a questão de nota de todo mundo passa aki na frente da Unioeste
Sabrina L.
Hong Kong
11 reviews
Super affordable makeup with really good quality. It is very smooth and easy to blend but need to bear in mind that it sets quite fast. Not suitable for extremely dry skin as it is not a nourising base makeup but it provides enough hydration to other skin types. Medium coverage and nice lasting power.
Aimee G.
2 reviews
De las mejores bases que he probado , tiene una buena sensacion y cubre bastante bien. Sobre todo los poros abiertos que algunas tenemos en el rostro, por ende tiene buena cobertura en el rostro. Si bien no hay una gran cantidad de producto dentro
Katelynn W.
Saskatoon, IN
85 reviews
Beauty Junkie Expert Level 2
This is my everyday foundation it's super affordable and the colour matches me perfect it wears all day nicely , I have dry skin it works awesome for me , repurchased so many times and will keep doing so lol :)
Areeba B.
Dubai, Dubai
55 reviews
Beauty Junkie Expert Level 3
Review for: Bronze Beige more...
I really like this foundation from wet and wild photofocus range. This is the perfect match as the color and undertone goes. Also, it applies beautifully on the skin. Easy to apply and dries fast. Stays put on my oily skin.
Taylor B.
Mission, BC
16 reviews
Beauty Junkie Expert Level 1
I have very mixed feelings about this foundation! It had a great, natural finish which I find lasted for a few hours without bunching up. However, the foundation caused a big reaction to my face! I do have pretty dry, sensitive skin. I wouldn't recommend for similar skin types, but for those oily girls out there, this might be a $5 dream!!
Shayna B.
Hamilton, ON
41 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
Wears all day! I love this foundation for the price. A little more drying than I prefer but I still find my self reaching for it frequently. I find that after it warms up on my face it starts to look a little more natural. I can't imagine this working for dry skin though.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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