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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,395 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8395)
Q&A (458)
Media (1673)
Taylor P.
St johns, NL
87 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
wet n wild Photo Focus Foundation This foundation is actually very nice with a decent natural coverage for a brand that is mainly known for holding cheaper products. My only concern with this foundation is the harsh smell of paint that it gives off, however when it is fully blended in I do not notice any sort of paint smell afterwards. I think if I ever needed another foundation for school or just daily I would definitely pick this one up again!
Shannon W.
Seeleys Cove, NB
130 reviews
Beauty Junkie Expert Level 3
I like this foundation quite a lot but the reason I took a star off is because of the smell. It has a strong almost paint like scent but once applied it does go away, so I can handle it. It does have nice coverage, I'd say medium built up and it doesn't feel heavy which is nice. It has a good shade range as well for such an inexpensive product and sets nicely with powder.
Safa M.
Sharjah, SHJ
13 reviews
Review for: Golden Beige more...
This is the best purchase I have ever made. It has a matte finish. It is medium to full coverage and is buildable. It sits extremely beautifully on the skin and is very long lasting. My skin looks very glowy after wearing this foundation. I would definitely recommend this foundation to everyone because it gives you everything a high-end foundation would give but with a very low price.
I will re-purchase it a million times. LOVE IT.
🖤 Missy 🖤.
Moose Jaw, SK
63 reviews
Beauty Junkie Expert Level 2
Just a hard no for me in all aspects of this foundation. The coverage was light and I found I couldn't build it up as the formula was too watery. The smell was identical to paint. This didn't sit well, blend well, or wear well for me. I wish I had better luck as the price point is the kicker!
kelsie h.
3 reviews
This foundation is a 10/10!!! The price is awsome for a drug store foundation. Olny $5.99! I was skeptical about this brand at first because i have bought a different foundation for them and it was terrible. But this foundatiin is medium to full coverage and can be very buildable. I love the spoon applicator connected to the top. The foundation is great for an everyday look, blends very well and has a smooth finish. Love this foundation.
This foundation is not where to be found in Singapore but I manage to get order through online and get mailed to Singapore. This foundation is my go to foundation.
Gloria H.
26 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...

It is an excellent base of makeup, leaves a flawless effect on the skin, leaves a matte effect and at the same time satin that makes the natural skin look natural or without light. Its duration is considerable because it lasts a long time without provoking a greasy or cracked effect which is good for mixed skins, its coverage is average not high so it is not recommended to cover those strong imperfections such as scars or acne

Angelica N.
Yonkers, NY
2 reviews
I love this Foundation! Gave me a matte and full coverage. Pretty heavy but its pretty much blendablefor sure! Easy to apply with beauty blender. Deff my go to foundation! Has definitely became my favorite foundation & would repurchase again!
Arianna D.
309 reviews
Beauty Junkie Expert Level 4
Review for: Caramel, Classic Beige more...
I was skeptical about this, people were raving too much about It and I had so much high expectations that I thought I might not like this! But let me tell you, this foundation is super light on the skin, it is a little tack if you don't set it but nothing too bad, it doesn't have a smell, is medium to full coverage and the shade range is really good! This one is a must as a drugstore foundation! It doesn't flash back
K D.
2 reviews
Review for: Nude Ivory more...
This foundation has quickly become my holy grail!! It’s lightweight but incredibly buildable. And what’s more, is that it does an amazing job at helping cover my rosacea which is something I’ve always been self conscious about. Sometimes I’ll even use a small dab with some of my moisturizer to make my own B.B. Cream and it works amazingly!!

wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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