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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Jordan S.
35 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
I’ve used several shades (one as a mixer to lighten, and several darker shades depending on the season) and they honestly all did the same thing. I’m 20 and don’t have visible wrinkles unless I am wearing this foundation. It will literally settle into any microscopic line on your face. It looks beautiful without powder, but the settling is worse. If you use a powder, it looks like you have major cake face. It’s kind of a lose- lose in my book.
Abby C.
Huntingtown, MD
6 reviews
Beauty Junkie Expert Level 1
Not quite my color, so I have to mix it with another shade, but when I do, it turns out beautifully.  Its full coverage, long lasting, and doesn't get cakey.  Best of all? It's $5!  You cannot beat it for the price.  It does smell a little like paint though when you apply, and the spatula applicator is not my fav, but still a great product nonetheless. 
Dana R.
Howell, NJ
11 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
After seeing so many reviews about this foundation,  I knew I had to try it.  From the first time I applied it, I knew that I would love it.  I really do like the spatula applicator.  The finish is the perfect satin matte but still natural.  The coverage is buildable without looking cakey.  I can wear this for 12 hours and it still looks great. 
olivia j.
28 reviews
Beauty Junkie Expert Level 1
this product it good for a light coverage foundation. i have s shade that us too light for my skin so i use it for my under eyes and for the parts of my face that i would normally use concealer on
Katy S.
Cedar Rapids
43 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I have combination fair skin with a neutral undertone, and this product doesn't emphasize dryness and keeps me looking fresh all day. It honestly works better than most of my high-end foundations.
Ariana C.
75 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is only about $5 dollars at Walmart! I like using this foundation, but only during the summer when my face tends to get a little more oily. For winter, my skin gets a little more dry so the fact that this foundation is very matte it does not work for me during this season. For the price, I think it performs extremely well. I would say it’s close to full coverage.
Estefania S.
43 reviews
Beauty Junkie Expert Level 1
Love love love this. Matches my skin and makes my face look flawless. The coverage is awesome. One of my new favorite foundations. It doesn't smell the best but its definitely not a deal breaker.
Deanna D.
Electra, TX
175 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is a really great foundation. It's very user friendly and the color is spot on with my skin tone. They don't have a lot of deeper tones, but their line of lighter ones work very well. They do give off a bit of a shine but with some setting powder they look great!
Iliana F.
Kansas City
25 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
This is such an affordable foundation if you have dry skin I recommend it because it feels moisturizing on the skin and is very light weight, it does have a scent at the beginning but it goes away quickly. Overall you should try this foundation and the applicator is very helpful and easy to use!
Melinda S.
74 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I had heard such good things about this foundation and decided to try it because of the cheap price. I feel like I am one of the only people out there who does not like this foundation at all! I have very dry skin and maybe that is why this just wasn't for me. I found it clinging to my dry patches and it was just TOO full coverage, felt like I was wearing a mask almost 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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