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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Review for: Buff Bisque more...
I love wet and wild products and this one takes the cake! Not only is the price super affordable but it lasts long and doesn't give that cakey look that most foundations like MAC would. LOVE LOVE LOVE!!!!
Dina W.
Vaudreuil dorion , QC
268 reviews
Beauty Junkie Expert Level 5
I was so excited to try this product because it was so hyped up, but it's honestly just an average or even below average foundation. It gives a nice even medium coverage, but if you get oily (even a bit) it will definitely break up and separate on your face. Definitely not long wearing and not transfer proof. Also it doesn't have a pump which id prefer but it's not the end of the world. Overall this is a good foundation if you don't have very oily skin and are only planning on wearing it for a short period of time.
Camila R.
42 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Beautiful finish but it sits on top of my face and even though I set it with loose powders, pressed powders, foundation powders it moves around. I really like the finish so I've tried everything but so far nothing has worked. I also proved changing my concealer but nothing has worked:(
I have combination skin so maybe this is not the best product for me, I tend to get really oily in my T zone but in the rest of my face it also moves around. It is really affordable so I really wanted it to work
Tawny H.
St Catharines, ON
37 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige, Buff Bisque more...
I was in between foundations when I decided to try this product. It was on for a good price and was relatively new. I had read a few good reviews and decided to give it a try. Upon application the product burned my skin. As if I had put on a glycolic masque. The burning did subside but left a bit of redness. I kept it on to see how it would work throughout the day and it just got worse. Very very oily. I ended up removing it because it was too awful and returned it.
Ana Priscilla C.
Arecibo, PA
62 reviews
Beauty Junkie Expert Level 4
To be honest, I LOVE IT!!! For a drug store foundation is a very high quality foundation, it last all day on me and for me that is very importan, i have combo skin and NOTHING LAST MORE THAN 2 hr on me only Estee Lauder Double Wear and Remarcable from Marc Jacobs, beside those two nothing else, and this one got me! Is in my top 3 foundations.
Paola Nicole T.
17 reviews
Beauty Junkie Expert Level 1
To start with the price is AMAZING just for the way that it works. I am really oily so I have to set my face constantly but it doesn't crease which I kind of appreciate. Its great for natural looks. I love to use it for natural looks mainly and it work great at that. I strongly recommend the for people more on the dry/combination side.
Brisa M.
Mar del Plata
3 reviews
This is a really great foundation. The shade porcelain is an excellent match for me, and it has medium buildable coverage. It dries down to a matte finish but doesn't accentuate any dry patches on my combo skin (usually leans oilier but is drier because of winter). I think this foundation would work for any skin type because it keeps me matte without looking dry. I love wet and wild products 😻
منال ✨.
17 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The packaging is really good.. It doesn’t come with a pump though. There’s a little spatula thing attached to the inside of the cap.  I’ve applied this foundation with a brush and with a Beauty Blender, and I have to admit I like how it it apples better with a brush. You get a nice, solid, medium coverage when applying with a brush. The foundation doesn’t dry right away. It’s buildable coverage. Super light weight. Cruelty-free and vegan.
Taylor P.
St johns, NL
87 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
wet n wild Photo Focus Foundation This foundation is actually very nice with a decent natural coverage for a brand that is mainly known for holding cheaper products. My only concern with this foundation is the harsh smell of paint that it gives off, however when it is fully blended in I do not notice any sort of paint smell afterwards. I think if I ever needed another foundation for school or just daily I would definitely pick this one up again!
Shannon W.
Seeleys Cove, NB
130 reviews
Beauty Junkie Expert Level 3
I like this foundation quite a lot but the reason I took a star off is because of the smell. It has a strong almost paint like scent but once applied it does go away, so I can handle it. It does have nice coverage, I'd say medium built up and it doesn't feel heavy which is nice. It has a good shade range as well for such an inexpensive product and sets nicely with powder.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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